Results 21 to 30 of about 3,795 (206)

Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective

Frontiers in Psychology, 2021
During recruitment, human resource departments face two challenges: finding the right people for the job and attracting talent. Therefore, the hiring process requires both the ability to communicate a good company brand image and to understand the ...
Margherita Zito, Margherita Zito, Marco Bilucaglia, Marco Bilucaglia, Alessandro Fici, Alessandro Fici, Giorgio Gabrielli, Giorgio Gabrielli, Vincenzo Russo, Vincenzo Russo   +9 more
doaj   +1 more source

NEUROMARKETING IN INTERNATIONAL COMMERCIAL LAW [PDF]

Challenges of the Knowledge Society, 2021
Commercial advertising is absolutely necessary for traders who promote their products and services in order to attract consumers and to succeed on the market at the expense of their competitors.
Carmen Tamara UNGUREANU, Aura Elena AMIRONESEI   +1 more
doaj  

Neuromarketing: A bibliometric perspective of the field

Business Review, 2023
With an increase in studies relating to consumer perceptions, behaviors, cognition and potential markets, researchers are trying to understand the science of neuromarketing and the copious possibilities it puts forth.
Saniya Fayaz , Raja Rub Nawaz
doaj   +1 more source

Contributions of Neuromarketing to Design

Proceedings of the 17th International Joint Conference on e-Business and Telecommunications, 2020
The reported study aims to assign different perspectives for reflection; to consider how neuromarketing can assist in understanding consumer behavior, intending to investigate the best way to develop products and improve communication through neuroscience.
Costa-Lobo, C., Pinto, Agostinho Sousa, Silva, Bruno   +2 more
openaire   +3 more sources

Consumer neuroscience on branding and packaging: A review and future research agenda

International Journal of Consumer Studies, Volume 47, Issue 6, Page 2790-2815, November 2023., 2023
Abstract In an environment of extreme competition, it is essential to have a differentiated brand that adds value to consumer communications through packaging. Neuroscience research techniques have undergone remarkable development, facilitating the understanding of consumer brain mechanisms in the choice and purchase decision‐making process.
Víctor José Cerro Rodríguez, Arta Antonovica, Dolores Lucía Sutil Martín   +2 more
wiley   +1 more source

The effect of political neuromarketing 2.0 on election outcomes: The case of Trump’s presidential campaign 2016 [PDF]

Review of Economics and Political Science, 2021
Purpose – The purpose of this paper is the better understanding of the increasing relation between big data 2.0 and neuromarketing, particularly to influence election outcomes, along with a special aim to discuss some raised doubts about Trump’s ...
Islam Mohamed Hegazy
doaj   +1 more source

NEUROMARKETING − A TOOL FOR INFLUENCING CONSUMER BEHAVIOR

International Journal of Innovative Technologies in Economy, 2019
Modern marketers use the latest scientific achievements in their work. One of the new techniques in their practice is called neuromarketing. It involves scanning consumers' brains while viewing ads and consuming products.
Rano Nazarova, Tuychiev Komilzhon Lazizovich   +1 more
doaj   +1 more source

Neuromarketing readiness in Malaysia: Where are we now? [PDF]

Journal of International Business, Economics and Entrepreneurship
In the race to forecast consumer behaviours and purchase patterns, a culmination of new ideas, theories, and research is brought forth and used. One such contemporary study on consumer behaviour is the subject of neuromarketing.
Azrin Ali, Lennora Putit, Azlin Shafinaz Mohamad Arshad, Yasmin Kamall Khan, Heny Hendryati   +4 more
doaj   +2 more sources

Neurociencia aplicada a la televisión: medición de la atención y la emoción de la serie “FOREVER” / Television-applied neuroscience: measuring attention and emotion in the series “FOREVER”

Vivat Academia, 2016
En este trabajo se muestran los resultados de un experimento de neurociencia sobre el primer capítulo de la serie americana Forever, en el que se midió simultáneamente la actividad electrodérmica de un grupo de 30 personas usando la tecnología ...
Alejandro Tapia Frade, Elena Martín Guerra   +1 more
doaj   +1 more source

Neuromarketing and consumer neuroscience: contributions to neurology [PDF]

BMC Neurology, 2013
'Neuromarketing' is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular.
Javor, Andrija, Koller, Monika, Lee, Nick, Chamberlain, Laura, Ransmayr, Gerhard   +4 more
openaire   +6 more sources