Results 21 to 30 of about 19,153 (234)
Anàlisi: Quaderns de Comunicació i Cultura, 2016 Una de las cuestiones recurrentes en publicidad está relacionada con la eficacia de la misma. En ocasiones, se mencionan los premios de publicidad obtenidos por los spots en festivales como medida de éxito. Sin embargo, los procesos psíquicos de atención
Alejandro Tapia Frade +2 more
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The effect of political neuromarketing 2.0 on election outcomes: The case of Trump’s presidential campaign 2016 [PDF]
Review of Economics and Political Science, 2021 Purpose – The purpose of this paper is the better understanding of the increasing relation between big data 2.0 and neuromarketing, particularly to influence election outcomes, along with a special aim to discuss some raised doubts about Trump’s ...
Islam Mohamed Hegazy
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NEUROMARKETING IN INTERNATIONAL COMMERCIAL LAW [PDF]
Challenges of the Knowledge Society, 2021 Commercial advertising is absolutely necessary for traders who promote their products and services in order to attract consumers and to succeed on the market at the expense of their competitors.
Carmen Tamara UNGUREANU +1 more
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Neuromarketing: A bibliometric perspective of the field
Business Review, 2023 With an increase in studies relating to consumer perceptions, behaviors, cognition and potential markets, researchers are trying to understand the science of neuromarketing and the copious possibilities it puts forth.
Saniya Fayaz , Raja Rub Nawaz
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Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018) [PDF]
, 2020 Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom).
De las Heras-Pedrosa, Carlos +2 more
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European Research on Management and Business Economics, 2020 The importance of branding in marketing strategies makes it essential to understand the elements that give value-added to the brands. The very nature of ecological brands adds value to them.
Antonio González-Morales +2 more
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Mind-reading versus neuromarketing: how does a product make an impact on the consumer? [PDF]
, 2014 Purpose – This research study aims to illustrate the mapping of each consumer’s mental processes in a market-relevant context. This paper shows how such maps deliver operational insights that cannot be gained by physical methods such as brain imaging.
Booth, David A, Freeman, Richard P J
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Vivat Academia, 2016 En este trabajo se muestran los resultados de un experimento de neurociencia sobre el primer capítulo de la serie americana Forever, en el que se midió simultáneamente la actividad electrodérmica de un grupo de 30 personas usando la tecnología ...
Alejandro Tapia Frade +1 more
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Neurosciences au service de la communication commerciale : manipulation et éthique - Une critique du neuromarketing [PDF]
, 2013 title : Neurosciences in the service of marketing communication: manipulation and ethics- A critique of neuromarketing Abstract : By using knowledge in neurosciences, the neuromarketing claims to be capable of influencing the purchasing behavior of the ...
Benoit, Denis, Courbet, Didier
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NEUROMARKETING − A TOOL FOR INFLUENCING CONSUMER BEHAVIOR
International Journal of Innovative Technologies in Economy, 2019 Modern marketers use the latest scientific achievements in their work. One of the new techniques in their practice is called neuromarketing. It involves scanning consumers' brains while viewing ads and consuming products.
Rano Nazarova +1 more
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