Results 31 to 40 of about 18,116 (209)
Mind-reading versus neuromarketing: how does a product make an impact on the consumer? [PDF]
, 2014 Purpose – This research study aims to illustrate the mapping of each consumer’s mental processes in a market-relevant context. This paper shows how such maps deliver operational insights that cannot be gained by physical methods such as brain imaging.
Booth, David A, Freeman, Richard P J
core +1 more source
Neurosciences au service de la communication commerciale : manipulation et éthique - Une critique du neuromarketing [PDF]
, 2013 title : Neurosciences in the service of marketing communication: manipulation and ethics- A critique of neuromarketing Abstract : By using knowledge in neurosciences, the neuromarketing claims to be capable of influencing the purchasing behavior of the ...
Benoit, Denis, Courbet, Didier
core +2 more sources
Vivat Academia, 2016 En este trabajo se muestran los resultados de un experimento de neurociencia sobre el primer capítulo de la serie americana Forever, en el que se midió simultáneamente la actividad electrodérmica de un grupo de 30 personas usando la tecnología ...
Alejandro Tapia Frade +1 more
doaj +1 more source
NEUROMARKETING − A TOOL FOR INFLUENCING CONSUMER BEHAVIOR
International Journal of Innovative Technologies in Economy, 2019 Modern marketers use the latest scientific achievements in their work. One of the new techniques in their practice is called neuromarketing. It involves scanning consumers' brains while viewing ads and consuming products.
Rano Nazarova +1 more
doaj +1 more source
Journal of Innovation & Knowledge, 2022 As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched.
Hedda Martina Šola +2 more
doaj +1 more source
Neuromarketing readiness in Malaysia: Where are we now? [PDF]
Journal of International Business, Economics and EntrepreneurshipIn the race to forecast consumer behaviours and purchase patterns, a culmination of new ideas, theories, and research is brought forth and used. One such contemporary study on consumer behaviour is the subject of neuromarketing.
Azrin Ali +4 more
doaj +2 more sources
Neuromarketing: history, trends and future development
Інтегровані комунікації, 2017 The article attempts to classify partially and to analyse the main types and methods of neuromarketing research, and also considers the possibilities of development of neuromarketing in Ukraine.
Sofia Kurban
doaj +1 more source
Neuromarketing: Tecnologías, Mercado y Retos [PDF]
, 2012 The advances of neuroscience in the last decades have brought opportunities to use its technologies for market research. The application of these technologies, which has been called neuromarketing, has been controversial.
Fernández Guerra, Vanesa +1 more
core +2 more sources
Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018) [PDF]
, 2020 Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom).
De las Heras-Pedrosa, Carlos +2 more
core +3 more sources
Frontiers in Virtual RealityVirtual Try-On cosmetics apps based on Augmented Reality (AR) technology can improve both consumer product evaluation and purchase decisions, while also supporting companies’ marketing strategies. This study explores the factors influencing the use of AR-
V. Micheletto +10 more
doaj +1 more source