Results 31 to 40 of about 3,795 (206)
Neuromarketing: history, trends and future development
Інтегровані комунікації, 2017 The article attempts to classify partially and to analyse the main types and methods of neuromarketing research, and also considers the possibilities of development of neuromarketing in Ukraine.
Sofia Kurban
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Frontiers in Virtual RealityVirtual Try-On cosmetics apps based on Augmented Reality (AR) technology can improve both consumer product evaluation and purchase decisions, while also supporting companies’ marketing strategies. This study explores the factors influencing the use of AR-
V. Micheletto +10 more
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Neuromarketing and Neuroethics
Procedia - Social and Behavioral Sciences, 2014 AbstractThe surge of neuroscience as a result of the fact that the last decade of last century was declared decade of the brain (1990-2000) by the US Congress led to the emergence of new sub-fields, such as neuromarketing and neuroethics, which in turn brought about a need to answer new questions and face new challenges. Neuromarketing, a rather recent
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A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science
GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2021 Neuromarketing is an ever-evolving field and as such it is important to have an image on where we stand today regarding research about it. In order to study the state of the art of neuromarketing research in Web of Science, we carried out a bibliometric
Luis Camilo Ortigueira-Sánchez +1 more
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, 2010 Die werbliche Belastung der Konsumenten nimmt weiter zu, während die Werbewirksamkeit der Botschaften gleichzeitig sinkt. Wie können Unternehmen ihre Kunden erreichen, um die Produkte effizient zu vermarkten? Ein neuer Lösungsansatz hierfür könnte Neuromarketing sein.
Nufer, Gerd, Wallmeier, Miriam
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Food Science &Nutrition, Volume 13, Issue 5, May 2025.Across two complementary studies, pasta consumption was found to be significantly associated with increased happiness, particularly when consumed in social settings. Implicit and explicit assessments showed strong positive emotional responses towards pasta, and mindfulness was found to enhance these effects.
F. Grosso, A. Bonanomi, F. Pagnini
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Neuromarketing and Sustainability
Advances in Social Sciences Research Journal, 2020 Recent studies show that Catalonia has stagnated in municipal selective waste collection. According to the data of the waste agency of Catalonia (ARC), municipal selective waste collection was 38.19% in 2014, 38.98% in 2015 and 38.61% in 2016. In light of the data, the following question arises: is it possible to increase Catalonia’s municipal ...
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Brain and Behavior, Volume 15, Issue 2, February 2025.Abstract Purpose Humans obtain most of their information from visual stimuli. The perception of these stimuli may be modulated by the ongoing pre‐stimulus brain activities. Depending on the task design, the processing of different cognitive functions such as spatial attention, feature‐based attention, temporal attention, arousal, and mental imagery may
Narjes Soltani Dehaghani, Mojtaba Zarei
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Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 A challenge of the field of neuromarketing is its multidisciplinarity and therefore the knowledge derived from this field of study. In order to provide a holistic view of the field of neuromarketing in this highly theoretical paper, we aimed to integrate
Ancuța Nicoleta REMETE +2 more
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Journal of Consumer Behaviour, Volume 24, Issue 1, Page 436-454, January 2025.ABSTRACT In the development of the Internet of Things, smart shopping carts present a digital innovation that can realize cost‐cutting potential and improve the shopping experience. The impact of smart shopping carts on customers' shopping experience is analyzed in stationary grocery retailing.
Carsten D. Schultz, Patrick Zacheus
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