Results 31 to 40 of about 16,259 (188)
Neuromarketing: history, trends and future development
Інтегровані комунікації, 2017 The article attempts to classify partially and to analyse the main types and methods of neuromarketing research, and also considers the possibilities of development of neuromarketing in Ukraine.
Sofia Kurban
doaj +1 more source
Neuromarketing: Tecnologías, Mercado y Retos [PDF]
, 2012 The advances of neuroscience in the last decades have brought opportunities to use its technologies for market research. The application of these technologies, which has been called neuromarketing, has been controversial.
Fernández Guerra, Vanesa +1 more
core +2 more sources
Neuromarketing readiness in Malaysia: Where are we now? [PDF]
Journal of International Business, Economics and EntrepreneurshipIn the race to forecast consumer behaviours and purchase patterns, a culmination of new ideas, theories, and research is brought forth and used. One such contemporary study on consumer behaviour is the subject of neuromarketing.
Azrin Ali +4 more
doaj +2 more sources
Neurophysiological Profile of Antismoking Campaigns [PDF]
, 2018 Over the past few decades, antismoking public service announcements (PSAs) have been used by governments to promote healthy behaviours in citizens, for instance, against drinking before the drive and against smoke.
Aricò, Pietro +8 more
core +1 more source
Frontiers in Virtual RealityVirtual Try-On cosmetics apps based on Augmented Reality (AR) technology can improve both consumer product evaluation and purchase decisions, while also supporting companies’ marketing strategies. This study explores the factors influencing the use of AR-
V. Micheletto +10 more
doaj +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Increased social media gambling advertising raises concerns about its strong appeal to children and its role in gambling‐related harm. This study examines whether gambling content marketing is more emotionally appealing and less recognizable as advertising than conventional social media gambling ads, and whether a widely used UK school‐based ...
Raffaello Rossi +2 more
wiley +1 more source
What Can Neuromarketing Tell Us about Food Packaging?
Foods, 2020 Packaging is a powerful tool for brands, which can not only catch consumers’ attention but also influence their purchase decisions. The application of neuromarketing techniques to the study of food packaging has recently gained considerable popularity ...
Ingrit Moya +2 more
doaj +1 more source
Survey‐Based Research for Creativity and Innovation Management: Review and Recommendations
Creativity and Innovation Management, EarlyView.ABSTRACT Survey methodology remains a widely used data collection method in creativity and innovation management studies. However, evolving technological advancements and methodological challenges necessitate a reassessment of best practices to benefit the most from it.
Marco Mismetti +2 more
wiley +1 more source
Guidelines for Scale Development and Validation
Journal of Consumer Behaviour, Volume 25, Issue 2, Page 953-973, March 2026.ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim +3 more
wiley +1 more source
Neurotechnology Governance in the United States: Gaps and Opportunities
Bioethics, Volume 40, Issue 2, Page 225-235, February 2026.ABSTRACT Neuroscience's accelerating advances have reached a pivotal point in the study of the human brain, including neurotechnologies capable of recording large amounts of data and acting with greater precision. However, the use of neurotechnology has raised a number of ethical, legal, and social implications (ELSI).
Laura Y. Cabrera +6 more
wiley +1 more source