Results 41 to 50 of about 3,795 (206)
Review of Education, Volume 12, Issue 3, December 2024.Abstract This systematic review examines 76 studies that have utilised portable electroencephalographic (EEG) devices in naturalistic and semi‐naturalistic contexts. The review considers themes, purposes, contexts, application populations, device characteristics, and data use.
Alfonso García‐Monge +3 more
wiley +1 more source
NEUROMARKETING TOOLS: ETHICAL SIDE OF INFLUENCE ON CONSUMER BEHAVIORAL REACTIONS
Наука КрасноярьяDespite the growing popularity of neuromarketing, its use faces certain problems. First of all, consumers and society have concerns about the ethical component of neuromarketing and the possibility of its use to manipulate consumer behavior. In addition,
Veronika R. Akaeva, Nyria G. Hametova
doaj +1 more source
Multisensory contributions to skin‐cosmetic product interactions
International Journal of Cosmetic Science, Volume 46, Issue 6, Page 833-849, December 2024.The complex interaction between the skin and the multisensory attributes of the product when it is applied exerts a number of effects on an individual's mood, their emotions, as well as on their self‐perception (and self‐confidence), over‐and‐above any functional effects that the product might have on the skin itself.
Charles Spence, Tianyi Zhang
wiley +1 more source
Problemas éticos en la investigación con neuromarketing: una revisión de la literatura
Vivat Academia, 2021 El avance de la tecnología permite el uso de nuevas herramientas en las investigaciones de una forma más precisa y activa. En los últimos años, ha surgido una nueva interdiscipina compuesta por Neurociencia y Marketing, con cuyas técnicas los ...
Dongye Lyu, Luis Mañas-Viniegra
doaj +1 more source
Mapping the Future of Tech‐Infused Luxury: A Roadmap and Research Directions
International Journal of Consumer Studies, Volume 48, Issue 6, November 2024.ABSTRACT This systematic review presents a pioneering analysis of advanced technology applications in the luxury industry, proposing a structured framework for effective integration across various supply chain and consumer journey stages. The study ensured a refined and comprehensive literature review by employing unique keywords derived from a ...
Nermain Al‐Issa, Marsela Thanasi
wiley +1 more source
Conducting neuromarketing studies ethically-practitioner perspectives
Cogent Psychology, 2017 Understanding consumer behavior has always been a marketer’s goal. No wonder that, with the emergence of consumer neuroscience, which promised to shed light into what made consumers tick, companies were attracted to this new field.
David Hensel +3 more
doaj +1 more source
Ethics and neuromarketing 2015–2025: the lost opportunity [PDF]
Journal of Ethics in Entrepreneurship and TechnologyPurpose – This paper aims to examine the past decade of the relationship between ethics and neuromarketing. While neuromarketing is increasingly used in an ever-greater area of applications, the discussion around ethics is infrequently discussed.
Andrew Robert Thomas
doaj +1 more source
Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda
International Journal of Consumer Studies, Volume 48, Issue 6, November 2024.ABSTRACT The aim of this study is to conduct a systematic review of the literature on consumer curiosity and its impact on consumer behavior. The “Scientific Procedures and Rationales for Systematic Literature Reviews” (SPAR‐4‐SLR) methodology and the “Theory, Context, Characteristics, and Methodology” (TCCM) framework were employed to analyze 122 ...
Artur Strzelecki +2 more
wiley +1 more source
Sonic branding: A narrative review at the intersection of art and science
Psychology &Marketing, Volume 41, Issue 7, Page 1530-1548, July 2024.Abstract The field of sonic branding/marketing has grown rapidly in recent years, as has commercial interest in more science‐based approaches to the practice, particularly as more brands and agencies look for qualitative and quantitative evidence to support the efficacy of sonic branding.
Charles Spence, Steve Keller
wiley +1 more source
Akademisk Kvarter, 2012 Ole Ertløv Hansen and Jonas Bjørn Olsen Neuroviraler. (Neurovirals). Neuromarketing seeks to study people's physical reaction to various visual and sensuous stimuli.
Ole Ertløv Hansen, Jonas Bjørn Olsen
doaj +1 more source