Results 41 to 50 of about 18,116 (209)

Neurotechnology Governance in the United States: Gaps and Opportunities

Bioethics, EarlyView.
ABSTRACT Neuroscience's accelerating advances have reached a pivotal point in the study of the human brain, including neurotechnologies capable of recording large amounts of data and acting with greater precision. However, the use of neurotechnology has raised a number of ethical, legal, and social implications (ELSI).
Laura Y. Cabrera, Nia Evereteze, Emily G. Shank, Jennifer K. Wagner, Michele Mekel, Jennifer B. McCormick, Megan S. Wright   +6 more
wiley   +1 more source

Consumer Repair Decision‐Making: A Systematic Literature Review and Future Research Agenda

International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.
ABSTRACT Repair is a vital consumer behaviour necessary to extend product lifespans and to achieve a circular economy. Despite its importance, past literature reviews do not offer a comprehensive overview of consumer repair decision‐making, as they focus on the repair of specific products, multiple circular behaviours, the act of repair, or limit the ...
Lucie K. Ozanne, W. H. Thejani Madhuhansi   +1 more
wiley   +1 more source

Rethinking the Customer Journey: Impact of AI for Consumers and Businesses—A Systematic Literature Review and Research Agenda

International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.
ABSTRACT The rapid emergence of artificial intelligence (AI) is fundamentally transforming the relationship between consumers and businesses, introducing new dynamics that remain only partially understood. Although this relationship has long been examined in the research domains of consumer behavior and customer relationship management, the new AI ...
Jorge Gouveia, Susana Santos
wiley   +1 more source

How to Conduct Valuable Marketing Research With Neurophysiological Tools

Psychology &Marketing, Volume 42, Issue 10, Page 2616-2649, October 2025.
ABSTRACT Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neurophysiological tools. The paper is organized into three main sections.
Enrique Bigne, Maarten Boksem, Luis Alberto Casado‐Aranda, Jesús García‐Madariaga, Nadine R. Gier‐Reinartz, João Guerreiro, Sandra Loureiro, Shobhit Kakaria, Ale Smidts, Michel Wedel   +9 more
wiley   +1 more source

The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data

Journal of Consumer Behaviour, Volume 24, Issue 5, Page 2293-2315, September 2025.
ABSTRACT Consumer financial decisions, traditionally viewed as rational, are increasingly recognized as being influenced by emotions and intuition. This study examines how imagery and emotions in financial contexts influence decision‐making, specifically in hypothetical loan approvals where loan application documents include carefully selected imagery.
Nicolas Hamelin, Lars‐Erik Casper Ferm, Zsuzsa Reka Huszar, Park Thaichon, Sara Quach   +4 more
wiley   +1 more source

Analysis of Flight Search on the Web Using Eye‐Tracking

Journal of Sensory Studies, Volume 40, Issue 4, August 2025.
ABSTRACT This paper explores consumer behavior during online flight searches using eye‐tracking technology, focusing on visual attention and decision‐making on e‐commerce platforms. The study involved 32 university students, aged 19–25, tasked with finding flights based on specific requirements.
Róbert Štefko, Ivana Ondrijová, Dávid Miško, Anna Tomková   +3 more
wiley   +1 more source

Pasta, What a Feeling! A Multi‐Method Study on the Relationship Between Pasta Consumption and Happiness

Food Science &Nutrition, Volume 13, Issue 5, May 2025.
Across two complementary studies, pasta consumption was found to be significantly associated with increased happiness, particularly when consumed in social settings. Implicit and explicit assessments showed strong positive emotional responses towards pasta, and mindfulness was found to enhance these effects.
F. Grosso, A. Bonanomi, F. Pagnini
wiley   +1 more source

Pre‐stimulus activities affect subsequent visual processing: Empirical evidence and potential neural mechanisms

Brain and Behavior, Volume 15, Issue 2, February 2025.
Abstract Purpose Humans obtain most of their information from visual stimuli. The perception of these stimuli may be modulated by the ongoing pre‐stimulus brain activities. Depending on the task design, the processing of different cognitive functions such as spatial attention, feature‐based attention, temporal attention, arousal, and mental imagery may
Narjes Soltani Dehaghani, Mojtaba Zarei
wiley   +1 more source

Smart Shopping Carts in Food Retailing: Innovative Technology and Shopping Experience in Stationary Retail

Journal of Consumer Behaviour, Volume 24, Issue 1, Page 436-454, January 2025.
ABSTRACT In the development of the Internet of Things, smart shopping carts present a digital innovation that can realize cost‐cutting potential and improve the shopping experience. The impact of smart shopping carts on customers' shopping experience is analyzed in stationary grocery retailing.
Carsten D. Schultz, Patrick Zacheus
wiley   +1 more source

Ethics and neuromarketing 2015–2025: the lost opportunity [PDF]

Journal of Ethics in Entrepreneurship and Technology
Purpose – This paper aims to examine the past decade of the relationship between ethics and neuromarketing. While neuromarketing is increasingly used in an ever-greater area of applications, the discussion around ethics is infrequently discussed.
Andrew Robert Thomas
doaj   +1 more source