Results 51 to 60 of about 18,116 (209)
Vivat Academia, 2017 Este trabajo presenta los resultados de un experimento de neurociencia sobre un grupo de 20 personas aplicado al consumo audiovisual, en concreto spots de televisión. El método usado fue la medición y análisis de su actividad electrodérmica.
Alejandro Tapia Frade +2 more
doaj +1 more source
Problemas éticos en la investigación con neuromarketing: una revisión de la literatura
Vivat Academia, 2021 El avance de la tecnología permite el uso de nuevas herramientas en las investigaciones de una forma más precisa y activa. En los últimos años, ha surgido una nueva interdiscipina compuesta por Neurociencia y Marketing, con cuyas técnicas los ...
Dongye Lyu, Luis Mañas-Viniegra
doaj +1 more source
The Feasibility of Neuroimaging Methods in Marketing Research [PDF]
, 2009 On July 17, 1990, President George Bush issued “Proclamation #6158” which boldly declared the following ten years would be called the “Decade of the Brain” (Bush, 1990).
Carl Senior +3 more
core +1 more source
Review of Education, Volume 12, Issue 3, December 2024.Abstract This systematic review examines 76 studies that have utilised portable electroencephalographic (EEG) devices in naturalistic and semi‐naturalistic contexts. The review considers themes, purposes, contexts, application populations, device characteristics, and data use.
Alfonso García‐Monge +3 more
wiley +1 more source
Conducting neuromarketing studies ethically-practitioner perspectives
Cogent Psychology, 2017 Understanding consumer behavior has always been a marketer’s goal. No wonder that, with the emergence of consumer neuroscience, which promised to shed light into what made consumers tick, companies were attracted to this new field.
David Hensel +3 more
doaj +1 more source
Multisensory contributions to skin‐cosmetic product interactions
International Journal of Cosmetic Science, Volume 46, Issue 6, Page 833-849, December 2024.The complex interaction between the skin and the multisensory attributes of the product when it is applied exerts a number of effects on an individual's mood, their emotions, as well as on their self‐perception (and self‐confidence), over‐and‐above any functional effects that the product might have on the skin itself.
Charles Spence, Tianyi Zhang
wiley +1 more source
Mapping the Future of Tech‐Infused Luxury: A Roadmap and Research Directions
International Journal of Consumer Studies, Volume 48, Issue 6, November 2024.ABSTRACT This systematic review presents a pioneering analysis of advanced technology applications in the luxury industry, proposing a structured framework for effective integration across various supply chain and consumer journey stages. The study ensured a refined and comprehensive literature review by employing unique keywords derived from a ...
Nermain Al‐Issa, Marsela Thanasi
wiley +1 more source
Evaluation of Emotional Responses to Television Advertising through Neuromarketing [PDF]
, 2017 Desde el siglo pasado hemos presenciado una evolución constante de las técnicas de comunicación publicitarias en un intento de adaptación a las nuevas realidades sociales del mercado. Como recurso estratégico, la Neurociencia aporta una nueva perspectiva
Baraybar Fernández, Antonio +4 more
core +12 more sources
Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda
International Journal of Consumer Studies, Volume 48, Issue 6, November 2024.ABSTRACT The aim of this study is to conduct a systematic review of the literature on consumer curiosity and its impact on consumer behavior. The “Scientific Procedures and Rationales for Systematic Literature Reviews” (SPAR‐4‐SLR) methodology and the “Theory, Context, Characteristics, and Methodology” (TCCM) framework were employed to analyze 122 ...
Artur Strzelecki +2 more
wiley +1 more source
Sonic branding: A narrative review at the intersection of art and science
Psychology &Marketing, Volume 41, Issue 7, Page 1530-1548, July 2024.Abstract The field of sonic branding/marketing has grown rapidly in recent years, as has commercial interest in more science‐based approaches to the practice, particularly as more brands and agencies look for qualitative and quantitative evidence to support the efficacy of sonic branding.
Charles Spence, Steve Keller
wiley +1 more source