Results 61 to 70 of about 3,795 (206)
Conjoint fMRI method for shortening analysis time
Cogent Psychology, 2018 Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005.
Jarmo Heinonen
doaj +1 more source
Reconsidering the path for neural and physiological methods in consumer psychology
Journal of Consumer Psychology, Volume 34, Issue 1, Page 196-213, January 2024.Abstract Recent decades have witnessed a burst of neuroscience research investigating mental and physiological processes central to consumer behavior, including sensory perception, memory, and decision making. Nonetheless, few publications that include neural and physiological measures, or develop conceptual frameworks around neuroscience principles ...
John A. Clithero +3 more
wiley +1 more source
An Efficient RTL Design for a Wearable Brain–Computer Interface
IET Computers &Digital Techniques, Volume 2024, Issue 1, 2024.This article proposes an efficient and accurate embedded motor imagery‐based brain–computer interface (MI‐BCI) that meets the requirements for wearable and real‐time applications. To achieve a suitable accuracy considering hardware constraints, we explore BCI transducer algorithms, among which Infinite impulse response (IIR) filter, common spatial ...
Tahereh Vasei +4 more
wiley +1 more source
Vivat Academia, 2017 Este trabajo presenta los resultados de un experimento de neurociencia sobre un grupo de 20 personas aplicado al consumo audiovisual, en concreto spots de televisión. El método usado fue la medición y análisis de su actividad electrodérmica.
Alejandro Tapia Frade +2 more
doaj +1 more source
Expert Systems, Volume 41, Issue 1, January 2024.Abstract In recent years, research on sustainable consumption has been particularly relevant, highlighting the importance of the collective over the individual to reduce pollution. This study focuses on the study of the perceived marketplace influence (PMI) concept in its organizational and consumer dimensions, together with the financial incentives ...
Elena Higueras‐Castillo +3 more
wiley +1 more source
A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science
GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2022 Neuromarketing is an ever-evolving field and as such it is important to have an image on where we stand today regarding research about it. In order to study the state of the art of neuromarketing research in Web of Science, we carried out a bibliometric ...
Luis Camilo Ortigueira-Sánchez +1 more
doaj +2 more sources
Redefining Neuromarketing as an Integrated Science of Influence
Frontiers in Human Neuroscience, 2015 Multiple transformative forces target marketing, many of which derive from new technologies that allow us to sample thinking in real time (i.e., brain imaging), or to look at large aggregations of decisions (i.e., big data). There has been an inclination
Hans C. Breiter +28 more
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Human Behavior and Emerging Technologies, Volume 2024, Issue 1, 2024.In the contemporary digital era, the extensive integration of information and communication technologies (ICT) has significantly changed offline activities, including communication, shopping, and media consumption. This integration has been accelerated by the COVID‐19 pandemic, leading to increased reliance on ICT for work, education, socializing, and ...
Ariela Raissa Lima-Costa +4 more
wiley +1 more source
SAPERES UNIVERSITAS, 2020 En el presente estudio a través de una investigación documental, se describe el neuromarketing y su relación con la innovación, de cara a la evolución de los diferentes medios que se han puesto en práctica para obtener de forma cada vez más precisa una aproximación a la forma en que los consumidores perciben la realidad frente a determinados productos ...
openaire +2 more sources
Neuromarketing: Understanding Customers' Subconscious Responses to Marketing [PDF]
, 2012 Jyrki Suomala +5 more
openalex +2 more sources