Results 61 to 70 of about 19,153 (234)
Vivat Academia, 2017 Este trabajo presenta los resultados de un experimento de neurociencia sobre un grupo de 20 personas aplicado al consumo audiovisual, en concreto spots de televisión. El método usado fue la medición y análisis de su actividad electrodérmica.
Alejandro Tapia Frade +2 more
doaj +1 more source
Journal of Consumer Behaviour, Volume 24, Issue 1, Page 436-454, January 2025.ABSTRACT In the development of the Internet of Things, smart shopping carts present a digital innovation that can realize cost‐cutting potential and improve the shopping experience. The impact of smart shopping carts on customers' shopping experience is analyzed in stationary grocery retailing.
Carsten D. Schultz, Patrick Zacheus
wiley +1 more source
Akademisk Kvarter, 2012 Ole Ertløv Hansen and Jonas Bjørn Olsen Neuroviraler. (Neurovirals). Neuromarketing seeks to study people's physical reaction to various visual and sensuous stimuli.
Ole Ertløv Hansen, Jonas Bjørn Olsen
doaj +1 more source
Review of Education, Volume 12, Issue 3, December 2024.Abstract This systematic review examines 76 studies that have utilised portable electroencephalographic (EEG) devices in naturalistic and semi‐naturalistic contexts. The review considers themes, purposes, contexts, application populations, device characteristics, and data use.
Alfonso García‐Monge +3 more
wiley +1 more source
Multisensory contributions to skin‐cosmetic product interactions
International Journal of Cosmetic Science, Volume 46, Issue 6, Page 833-849, December 2024.The complex interaction between the skin and the multisensory attributes of the product when it is applied exerts a number of effects on an individual's mood, their emotions, as well as on their self‐perception (and self‐confidence), over‐and‐above any functional effects that the product might have on the skin itself.
Charles Spence, Tianyi Zhang
wiley +1 more source
The use of neuromarketing and sensory marketing at events: A case study [PDF]
, 2017 [Resumen] A partir de las últimas décadas del pasado siglo se han implementado diversas técnicas de marketing derivadas de estudios realizados en diferentes áreas del conocimiento, como la psicología o la neurociencia.
Guerra Serrano, Alberto +1 more
core +2 more sources
Mapping the Future of Tech‐Infused Luxury: A Roadmap and Research Directions
International Journal of Consumer Studies, Volume 48, Issue 6, November 2024.ABSTRACT This systematic review presents a pioneering analysis of advanced technology applications in the luxury industry, proposing a structured framework for effective integration across various supply chain and consumer journey stages. The study ensured a refined and comprehensive literature review by employing unique keywords derived from a ...
Nermain Al‐Issa, Marsela Thanasi
wiley +1 more source
Conjoint fMRI method for shortening analysis time
Cogent Psychology, 2018 Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005.
Jarmo Heinonen
doaj +1 more source
Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda
International Journal of Consumer Studies, Volume 48, Issue 6, November 2024.ABSTRACT The aim of this study is to conduct a systematic review of the literature on consumer curiosity and its impact on consumer behavior. The “Scientific Procedures and Rationales for Systematic Literature Reviews” (SPAR‐4‐SLR) methodology and the “Theory, Context, Characteristics, and Methodology” (TCCM) framework were employed to analyze 122 ...
Artur Strzelecki +2 more
wiley +1 more source
Neuromarketing - An Opportunity or a Threat? Neuromarketing - An Opportunity or a Threat?
Communications, 2017 The reason of neuromarketing use lies in an attempt to understand consumer behaviour and motivation to make a purchase of certain product. This method is based on the assumption that the purchase decisions is largely influenced by emotions.
Margareta Nadanyiova
doaj +1 more source