Results 61 to 70 of about 16,259 (188)
Journal of Consumer Behaviour, Volume 24, Issue 1, Page 436-454, January 2025.ABSTRACT In the development of the Internet of Things, smart shopping carts present a digital innovation that can realize cost‐cutting potential and improve the shopping experience. The impact of smart shopping carts on customers' shopping experience is analyzed in stationary grocery retailing.
Carsten D. Schultz, Patrick Zacheus
wiley +1 more source
Review of Education, Volume 12, Issue 3, December 2024.Abstract This systematic review examines 76 studies that have utilised portable electroencephalographic (EEG) devices in naturalistic and semi‐naturalistic contexts. The review considers themes, purposes, contexts, application populations, device characteristics, and data use.
Alfonso García‐Monge +3 more
wiley +1 more source
Akademisk Kvarter, 2012 Ole Ertløv Hansen and Jonas Bjørn Olsen Neuroviraler. (Neurovirals). Neuromarketing seeks to study people's physical reaction to various visual and sensuous stimuli.
Ole Ertløv Hansen, Jonas Bjørn Olsen
doaj +1 more source
Neuromarketing y Memoria: Implicaciones para la Comunicación Publicitaria [PDF]
, 2013 Memory is a relevant and fundamental part of advertising and advertising research. It is usually obvious to include the study of memory on any given research project.
de Balanzó Bono, Cristina +1 more
core +2 more sources
Multisensory contributions to skin‐cosmetic product interactions
International Journal of Cosmetic Science, Volume 46, Issue 6, Page 833-849, December 2024.The complex interaction between the skin and the multisensory attributes of the product when it is applied exerts a number of effects on an individual's mood, their emotions, as well as on their self‐perception (and self‐confidence), over‐and‐above any functional effects that the product might have on the skin itself.
Charles Spence, Tianyi Zhang
wiley +1 more source
Evaluation of Emotional Responses to Television Advertising through Neuromarketing [PDF]
, 2017 Desde el siglo pasado hemos presenciado una evolución constante de las técnicas de comunicación publicitarias en un intento de adaptación a las nuevas realidades sociales del mercado. Como recurso estratégico, la Neurociencia aporta una nueva perspectiva
Baraybar Fernández, Antonio +4 more
core +12 more sources
General theoretical approach to neuromarketing, as market research methodology and its relationship with consumer buying behavior [PDF]
, 2016 En este ensayo se hace una presentación de los orígenes y actualidad del neuromarketing, sus herramientas y se plantea la pregunta, por la viabilidad de utilizarlo como instrumento eficaz en los estudios de mercado, de comprensión del mundo espacio vital
Castiblanco Talero, Cristian
core
Mapping the Future of Tech‐Infused Luxury: A Roadmap and Research Directions
International Journal of Consumer Studies, Volume 48, Issue 6, November 2024.ABSTRACT This systematic review presents a pioneering analysis of advanced technology applications in the luxury industry, proposing a structured framework for effective integration across various supply chain and consumer journey stages. The study ensured a refined and comprehensive literature review by employing unique keywords derived from a ...
Nermain Al‐Issa, Marsela Thanasi
wiley +1 more source
Exploring neuromarketing’s influence on consumer impulsivity through the lens of personality traits
Frontiers in PsychologyBackgroundThis study examines the effectiveness of neuromarketing stimuli shaping consumer impulsive behaviour and investigates the moderating role of consumer traits.
Kanika Nagpal +4 more
doaj +1 more source
Conjoint fMRI method for shortening analysis time
Cogent Psychology, 2018 Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005.
Jarmo Heinonen
doaj +1 more source