Results 61 to 70 of about 18,116 (209)
Neural correlates of chocolate brand preference: A functional MRI study
Journal of Neuroimaging, Volume 34, Issue 4, Page 415-423, July/August 2024.Abstract Background and Purpose Preferences can be developed for, or against, specific brands and services. Using two functional magnetic resonance imaging (fMRI) experiments, this study investigated two dissociable aspects of reward processing, craving and liking, in chocolate lovers.
Senal Peiris +7 more
wiley +1 more source
Akademisk Kvarter, 2012 Ole Ertløv Hansen and Jonas Bjørn Olsen Neuroviraler. (Neurovirals). Neuromarketing seeks to study people's physical reaction to various visual and sensuous stimuli.
Ole Ertløv Hansen, Jonas Bjørn Olsen
doaj +1 more source
Neuromarketing aplicado al marketing digital en el sector textil español [PDF]
, 2016 En este trabajo de fin de grado vamos a concretar los conceptos de neuromarketing y de marketing digital, para la posterior aplicación de las conclusiones de las investigaciones de neuromarketing al marketing digital, concretamente en el sector textil ...
Santos Céspedes, Lucía
core
Brain and Behavior, Volume 14, Issue 6, June 2024.This study investigates the mediating role of green marketing activities in the effect of green brand awareness on consumer purchase intention. A survey was conducted with university students in the Generation Z consumer class for empirical research. A total of 638 feedbacks were provided in the online survey application. The analyses were conducted on
Duygu Çinar Baltaci +2 more
wiley +1 more source
Conjoint fMRI method for shortening analysis time
Cogent Psychology, 2018 Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005.
Jarmo Heinonen
doaj +1 more source
Neuromarketing Entendiendo la mente del cosumidor basado en el neuromarketing para incrementar las ventas en los supermercados del Ecuador. [PDF]
, 2013 Over the last years the new discoveries of neuroscience have influenced in many aspects including marketing. Having an indepth knowledge of the brain, companies, brands, and products have changed their way to be recognized.
Coronel Dávalos, Daniela +1 more
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Neuromarketing y Memoria: Implicaciones para la Comunicación Publicitaria [PDF]
, 2013 Memory is a relevant and fundamental part of advertising and advertising research. It is usually obvious to include the study of memory on any given research project.
de Balanzó Bono, Cristina +1 more
core +2 more sources
Labeling and consumer purchases
International Journal of Consumer Studies, Volume 48, Issue 3, May 2024.Abstract Labeling information and its presentation are intended to guide consumers at a store toward a choice of food that is healthier than they might otherwise buy. Consumer reactions to labeling are examined in this study through the Nutri‐Score (food) label, the efficacy and utility of which is still under debate.
Esther Calderon‐Monge +2 more
wiley +1 more source
Perspectives and Limitations of Neuromarketing Research Methods
Управленческие науки, 2019 In the modern world consumers are overwhelmed with advertising messages and competition among advertisers is becoming harder. That is why there is a need to develop effective marketing messages that will affect people subconsciousness.
A. Yu. Nedelko
doaj +1 more source
SmartMat, Volume 5, Issue 2, April 2024.A robust, self‐adhesive, and low‐contact semidry electrode was fabricated for biopotential signal acquisition using polyvinyl alcohol/polyacrylamide double‐network hydrogels (PVA/PAM DNHs) as an effective saline reservoir. The proposed semidry electrodes can capture reliable EEG and ECG signals comparable to wet electrodes but in more convenient and ...
Guangli Li +10 more
wiley +1 more source