Results 71 to 80 of about 19,153 (234)
Sonic branding: A narrative review at the intersection of art and science
Psychology &Marketing, Volume 41, Issue 7, Page 1530-1548, July 2024.Abstract The field of sonic branding/marketing has grown rapidly in recent years, as has commercial interest in more science‐based approaches to the practice, particularly as more brands and agencies look for qualitative and quantitative evidence to support the efficacy of sonic branding.
Charles Spence, Steve Keller
wiley +1 more source
Limiting Aspects of Neuromarketing Research
Mednarodno Inovativno Poslovanje, 2019 Marketing specialists, marketing academics and neurologists define more effective strategic approaches for communication with modern consumers through neuromarketing.
Milica Slijepčević +2 more
doaj +1 more source
General theoretical approach to neuromarketing, as market research methodology and its relationship with consumer buying behavior [PDF]
, 2016 En este ensayo se hace una presentación de los orígenes y actualidad del neuromarketing, sus herramientas y se plantea la pregunta, por la viabilidad de utilizarlo como instrumento eficaz en los estudios de mercado, de comprensión del mundo espacio vital
Castiblanco Talero, Cristian
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IMPULSE moment-by-moment test:An implicit measure of affective responses to audiovisual televised or digital advertisements [PDF]
, 2020 IMPULSE is a novel method for detecting affective responses to dynamic audiovisual content. It is an implicit reaction time test that is carried out while an audiovisual clip (e.g., a television commercial) plays in the background and measures feelings ...
Calvert, Gemma A. +3 more
core +2 more sources
Neural correlates of chocolate brand preference: A functional MRI study
Journal of Neuroimaging, Volume 34, Issue 4, Page 415-423, July/August 2024.Abstract Background and Purpose Preferences can be developed for, or against, specific brands and services. Using two functional magnetic resonance imaging (fMRI) experiments, this study investigated two dissociable aspects of reward processing, craving and liking, in chocolate lovers.
Senal Peiris +7 more
wiley +1 more source
Neuroscience for Content Innovation on European Public Service Broadcasters [PDF]
, 2017 En el nuevo panorama mediático, caracterizado por la fragmentación y desafección de las audiencias hacia la televisión tradicional, urge la incorporación de innovadoras estrategias que atiendan a las demandas de sus públicos y conecten con ellos.
Campos Freire, Francisco +2 more
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Perspectives and Limitations of Neuromarketing Research Methods
Управленческие науки, 2019 In the modern world consumers are overwhelmed with advertising messages and competition among advertisers is becoming harder. That is why there is a need to develop effective marketing messages that will affect people subconsciousness.
A. Yu. Nedelko
doaj +1 more source
Brain and Behavior, Volume 14, Issue 6, June 2024.This study investigates the mediating role of green marketing activities in the effect of green brand awareness on consumer purchase intention. A survey was conducted with university students in the Generation Z consumer class for empirical research. A total of 638 feedbacks were provided in the online survey application. The analyses were conducted on
Duygu Çinar Baltaci +2 more
wiley +1 more source
Neuromarketing in Digital Epoch: Situation and Propsects of Development
Вестник Российского экономического университета имени Г. В. ПлехановаThe article provides analysis of neuromarketing concept in the context of digital transformation of today’s society and presents key methods of neuromarketing research.
N. Yu. Voziyanova, N. V. Kameneva
doaj +1 more source
MANAGEMENT OF CONSUMERS’ ATTENTION – WHAT CAN THE ADVERTISER DO TO SURVIVE THE MEDIA REVOLUTION [PDF]
I know half the money I spend on advertising is wasted, I just don’t know which half joked John Wanamaker, who created the first department store in 1876 [15]. In spite of the passageof time Wanamaker’s saying is still in force.
Kwiatkowska Joanna
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