Results 71 to 80 of about 3,795 (206)

Editorial: Neuromanagement and Neuromarketing

Frontiers in Psychology, 2022
Russo, Vincenzo, Ma, Qingguo, Clement, Jesper, Jin, Jia, Liu, Tao, Zito, Margherita   +5 more
openaire   +5 more sources

Entscheidungsfreiheit versus Neuromarketing [PDF]

Journal für Verbraucherschutz und Lebensmittelsicherheit, 2010
Schaut man sich in den Medien und im politischen Bereich um, so ist die Wahlfreiheit der Verbraucher ein oft und von vielen Seiten immer wieder propagiertes Recht, das – nach allgemeiner Ansicht – sicher nicht gemindert oder bezweifelt werden sollte. Betrachtet man aber die Entwicklungen der letzten Jahre, so erscheinen Zweifel an diesen Beteuerungen ...
openaire   +2 more sources

Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page

Journal of Innovation & Knowledge, 2022
As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched.
Hedda Martina Šola, Mirta Mikac, Ivana Rončević   +2 more
doaj  

Correlation of Neuromarketing to Neurology

IOP Conference Series: Materials Science and Engineering, 2017
The aim of this research work is to identify the most preferred brand of soap in New Delhi through wireless EEG signal through Neuromarketing. A group of four major soap brand advertisements i.e. Pears, Lux, Cinthol and Dove are considered for this research.
Ashutosh Gupta, Ridhi Garg, Richa Shreyam, Tabassum Sayed   +3 more
openaire   +2 more sources

Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach

Amfiteatru Economic, 2014
A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and
Nicolae Al. Pop, Dan-Cristian Dabija, Ana Maria Iorga   +2 more
doaj  

El neuromarketing en el posicionamiento del sector hotelero en Villahermosa, Tabasco

Investigación Valdizana
El artículo describe el nivel de influencia del neuromarketing en el posicionamiento de los hoteles de Villahermosa Tabasco; el neuromarketing es una herramienta que ha tomado relevancia y se ha convertido en una de las más utilizadas por las empresas ...
Danna P. Toledo-Sánchez, Cecilia García-Muñoz-Aparicio   +1 more
doaj   +1 more source

Una introducción al neuromarketing

, 2016
[ES] Los avances de las neurociencias, la neurobiología y la neuropsicología en las últimas décadas han permitido conocer el funcionamiento del cerebro, como interpretamos el mundo en el que vivimos y lo que es más importante como interactuamos y como tomamos decisiones.
Juárez Varón, David, MENGUAL RECUERDA, ANA   +1 more
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Consumer Neuroscience as a reserach issue, concepts and applications. A paradigmatic approach

Universidad y Empresa, 2012
Consumer neuroscience allows a fullest and objective understanding about desires andactions of consumers, turning itself in a fickle tool to the use of the companies and to improve their Marketing strategies. The use of the Neuroscientific methods to the
César Salazar
doaj  

NEUROMARKETING – SCIENCE AND PRACTICE

FIP - financije i pravo (Zagreb), 2013
With a comparative analysis of the influence neuromarketing has on the promotion of a marketing campaign, this paper determines the technological and general limitations in doing research, which have a direct influence on: product development, graphic design, distribution and promotion of products/services in general. In conclusion, we could claim that
openaire   +3 more sources

Assessing functional impulsivity using functional near-infrared spectroscopy. [PDF]

Front Neuroergon, 2023
Nakazawa K, Hirabayashi K, Kawai W, Kyutoku Y, Kawabata Duncan K, Dan I.   +5 more
europepmc   +1 more source