Results 141 to 150 of about 5,486 (162)
Consensus statement on standardizing CGM evaluation metrics in Latin America: an expert approach. [PDF]
Scharf M +9 more
europepmc +1 more source
Manufacturer Encroachment in the Presence of Production Economies of Scale. [PDF]
Li W, Chen J, Pun H.
europepmc +1 more source
Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit [PDF]
Today, most retail profits are driven by customers' habitual buying behaviour. However, there is a lack of comprehensive theoretical understanding regarding how omnichannel habit affects customers’ perceived value and usage.
Neeru Sharma, Johra Fatima
exaly +2 more sources
Unveiling retail omnichannel challenges: developing an omnichannel obstacles scale [PDF]
Purpose: Retail omnichannel implementation faces barriers hindering accurate and efficient integration across marketing channels. Our desk examination identified a need for a broader perspective in investigating these barriers, moving away from a ...
Susana C Silva +2 more
exaly +2 more sources
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Factors Effecting Omnichannel Customer Experience: Evidence from Fashion Retail
Information (Switzerland), 2022Hadiqa Riaz +1 more
exaly
Omnichannel marketing: structured review, synthesis, and future directions
International Review of Retail, Distribution and Consumer Research, 2022Thinh Gia Hoang +2 more
exaly
Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
Journal of Retailing, 2022Martin Wetzels +2 more
exaly

