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Omnichannel marketing: a systematic review and research agenda
The International Review of Retail, Distribution and Consumer ResearchA. Mansurali +3 more
openaire +1 more source
Modeling Omnichannel Retail Marketing Driven by Artificial Intelligence
Irene Samanta, Nikolaos Arkoudisopenaire +1 more source
Unveiling Omnichannel Marketing: A Bibliometric and Systematic Study
European Economic Lettersopenaire +1 more source