Results 31 to 40 of about 580,334 (317)
HortTechnology, 2019 As more individuals use the Internet for business and leisure, the opportunities for firms to promote products and services and to communicate with consumers online increases.
Ariana P. Torres +2 more
doaj +1 more source
The Influence of Online Advertising on the Consumer Behavior of Smartphone Customers
IJEBD (International Journal of Entrepreneurship and Business Development), 2021 Purpose: The fundamental purpose of the study was to determine which domain of the online advertising significantly influence consumer buying behavior.
Alicia Sulayon, Jocelyn S Emotin
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Native advertising : attitudes, value and purchase intention [PDF]
, 2015 textNative-form advertising in the digital space can most easily be defined as promotional content constructed to mimic the form and structure of the website that it is embedded on. With the rise of user generated content and social media, digital native
Mansfield, Thomas William Jack
core +1 more source
Effectiveness of Marketing 4.0 in the World of Online Advertising
MediaTor, 2021 The development of technology has significantly changed the way society lives. In this digitalized world, every activity has been done with the help of technology, including marketing activity.
Alyssa Melita Rahmat
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Media and Communication, 2023 Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two ...
Sophie C. Boerman +2 more
doaj +1 more source
Journal of Medical Internet Research, 2008 Background To improve the overall impact (reach × efficacy) of cessation treatments and to reduce the population prevalence of smoking, innovative strategies are needed that increase consumer demand for and use of cessation treatments.
Graham, Amanda L +3 more
doaj +1 more source
Lexikos, 2021 E-Module Werbeslogans. A Corpus Informed Lexicographic Ressource of Advertising Slogan Use Outside the Domain of Advertising.The article aims to describe the development of E-Module Werbeslogans, integrated into OWID-Sprichwörterbuch at the Leibniz ...
Janja Polajnar
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Profit Maximization for Online Advertising Demand-Side Platforms
, 2017 We develop an optimization model and corresponding algorithm for the management of a demand-side platform (DSP), whereby the DSP aims to maximize its own profit while acquiring valuable impressions for its advertiser clients.
Grigas, Paul +3 more
core +1 more source
Online advertising: analysis of privacy threats and protection approaches [PDF]
, 2016 Online advertising, the pillar of the “free” content on the Web, has revolutionized the marketing business in recent years by creating a myriad of new opportunities for advertisers to reach potential customers.
Estrada, José +3 more
core +2 more sources
Arthritis Care &Research, EarlyView.Objective Australian evidence on lived and care experiences of chronic musculoskeletal shoulder pain (CMSP), irrespective of disorder classification or disease, is limited. However, such evidence is important for person‐centered care and informing local service pathways and care guidelines or standards.
Sonia Ranelli +8 more
wiley +1 more source