Results 31 to 40 of about 42,332 (261)
Business Review, 2019 This study examines online advertising engagement as a potential consequence of perceived personalization in online behavioral advertising (OBA) context.
Uzma Noor, Tahira Awan , Muhammad Zahid
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Lexikos, 2021 E-Module Werbeslogans. A Corpus Informed Lexicographic Ressource of Advertising Slogan Use Outside the Domain of Advertising.The article aims to describe the development of E-Module Werbeslogans, integrated into OWID-Sprichwörterbuch at the Leibniz ...
Janja Polajnar
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Digital Marketing and Outdoor Advertising in Smart Cities
Smart Cities and Regional Development Journal, 2022 The paper focuses on analyzing the key aspects digital marketing, outdoor advertising and smart cities. It studies the foundations traditional marketing - the establishment of its theoretical framework and its development throughout the years.
Nikola VANGELOV
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Polymorph‐Specific Electronic Transduction in WO3 during Molecular Sensing
Advanced Materials, EarlyView.Metal‐oxide polymorphs with similar surface chemistry can nevertheless exhibit distinct sensing properties. In γ‐ and ε‐WO3, analyte adsorption appears comparable; yet, only ε‐WO3 induces a pronounced lattice electronic perturbation that accommodates charge in sub‐conduction band minimum states.
Matteo D'Andria +6 more
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Degradation Mechanisms in PEM Water Electrolysis: Diagnosis and Impact
Advanced Materials Technologies, EarlyView.This review provides an analysis of degradation mechanisms in proton electrolyte membrane water electrolyzers (PEMWE), focusing on all key components. It discusses diagnostic and measurement techniques for evaluating degradation, less‐studied mechanisms, and an expert survey.
Annik Bernhardt +11 more
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Public perceptions of television and online political advertising
Research & PoliticsFor decades, television has dominated political advertising, but that is changing due to the rise of advertising online and on social and digital media.
Travis N. Ridout +3 more
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Intelligent Information System for Product Promotion in Internet Market
Applied Sciences, 2023 The influence of Internet marketing has grown so much that producers must now reconfigure their businesses from offline operation to online presence simply to meet user expectations.
Khrystyna Lipianina-Honcharenko +5 more
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A Wearable Brain–Computer Interface for Mitigating Car Sickness via Attention Shifting
Advanced Science, EarlyView.Car sickness poses a major challenge in vehicular travel, yet effective nonpharmacological solutions are scarce. We developed a wearable, closed‐loop mindfulness BCI that uses real‐time EEG‐based neurofeedback to shift attention away from motion‐induced discomfort. Validated in real‐car experiments involving >100$>100$ susceptible individuals, over 83%
Jiawei Zhu +14 more
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Programmatic Advertising and Online Publishers: The Case of Libertatea.Ro
Studies in Business and Economics, 2023 Programmatic advertising rose in the early 2000s, aiming at streamlining the online media buying process. It offered marketers the means to buy millions of advertising impressions instantly and helped publishers increase their revenues. The deployment of
Ungureanu Andrei +3 more
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NIBAN2/FLII/RREB1 Axis Drives Glioma Stem Cell Malignancy via TLR3 Pathway Activation
Advanced Science, EarlyView.NIBAN2, highly expressed in glioma stem‐like cells (GSCs), assembles with FLII and transcription factor RREB1 to form a nuclear complex. This complex transcriptionally activates stemness‐associated genes (e.g., CD44, NANOG) and metabolic enzymes (e.g., LDHA), thereby sustaining both transcriptional and metabolic stemness programs.
Liang liang Shi +14 more
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