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Jurnal Studi Manajemen OrganisasiAbstrak Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review, Online Customer Rating dan Online Advertising terhadap keputusan pembelian online di marketplace Shopee, dengan fokus pada pelanggan Online Shop Shopee di Semarang ...
shofiana aprina puteri
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Online Advertising Fraud [PDF]
Computer, 2019 Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers USd19 billion worldwide in 2018. A recent survey found that 78% of respondents were concerned about ad fraud and bot traffic.
Nir Kshetri, Jeffrey Voas
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Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
OFFLINE ADVERTISING VERSUS ONLINE ADVERTISING
Theoretical and Practical Research in the Economic Fields, 2019 The starting point of the article is the following: is the online environment appropriate to the requirements and needs for affirmation and efficiency of advertising considered a concern by itself? How effective is this advertising model? How can we demonstrate the effectiveness of online advertising?
Cristiana Luminiţa BOGDĂNOIU +2 more
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Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Multiplicative bidding in online advertising [PDF]
Proceedings of the fifteenth ACM conference on Economics and computation, 2014 25 pages; accepted to EC ...
Bateni, MohammadHossein +3 more
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Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
Efficiency of Online Advertising Strategies on Romanian Social Networking Websites [PDF]
Journal of Emerging Trends in Marketing and Management, 2022 Social networking websites have constituted the backbone of online marketing campaigns for the last decade. The advertising budgets migrated to online tools steadily since the end of the last century, and for the past decade they became the preferred ...
Lucia Nicoleta Barbu +2 more
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