Results 1 to 10 of about 852,860 (306)
Personal Branding Through Fashion Blogging [PDF]
Humaniora, 2017 The objective of this research was to analyze personal branding development from personal brand identity, personal brand positioning, and personal brand assessment. The object of this research was Diana Rikasari's blog “Hot Chocolate and Mint”.
Yuanita Safitri
doaj +3 more sources
Personal Brand Promotion Model [PDF]
Problemi Ekonomiki, 2022 The purpose of the article is to build a model of the formation of one's own brand, which is based on a wide range of principles of system analysis, and allows to predict the effectiveness of the decisions made.
Novikova Tetyana V. +4 more
doaj +1 more source
Defining personal brand, personal branding and personal brand equity
Prosperitas, 2023 This study examines the concept of personal brand equity (PBE) and the relationship between the constructs of personal brand (pb) and Personal Branding (PB). This article provides insight into the concept of PBE. The definition of the three main constructs and the corresponding key variables are reviewed based on the existing literature.
Péter Szántó, László Radácsi
openaire +2 more sources
Personal brand of university teachers in the Arctic regions in the context of digitalization of education [PDF]
SHS Web of Conferences, 2021 The objective of this article is to study the possibilities of creating a personal brand of a higher education teacher, its peculiarities and values in the conditions of the region.
Kolodeznikova S.I. +2 more
doaj +1 more source
Theoretical and methodological aspects of personal brand formation in the digital environment
Цифровая социология, 2021 The article considers the theoretical and methodological aspects of the formation of a personal brand, describes modern approaches to the interpretation of the concepts of brand and personality brand.
G. V. Dovzhik +2 more
doaj +1 more source
Jurnal Aplikasi Bisnis dan Manajemen, 2023 XYZ Insurance is an insurance company that has only been running for three years and is considered to have no brand equity (brand strength) in the eyes of customers.
Virgin Valentina +2 more
doaj +1 more source
Society, 2023 In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision ...
Adelina Lubis +4 more
doaj +1 more source
PERSONAL BRAND ORIENTATION: AN EXPLORATION OF ITS ANTECEDENTS AND CONSEQUENCES
Revista de Investigaciones Universidad del Quindío, 2021 Personal brand orientation has become a critical issue, enabling SMEs to gain a significant competitive advantage, particularly in markets where personalities influence followers’ actions on social media commerce.
Eddy Yansen +2 more
doaj +1 more source
Journal for Advancement of Marketing Education, 2020 ## Purpose of the Study This study highlights the value of teaching personal branding to university students and preparing them for the workforce. A conceptual model of the personal branding process is proposed utilizing Bandura's self-efficacy theory ...
Lee Allison +3 more
doaj +1 more source
Revista Eixos TechO amplo acesso e desenvolvimento de tecnologias nos ambientes físicos e, sobretudo, nos digitais, atrelados à maior competitividade em nível global, provocaram um substancial crescimento de uma área denominada personal branding. Nela, indivíduos aplicam e adaptam conceitos tradicionalmente ligados às organizações à sua imagem pessoal e profissional ...
Diogo Rógora Kawano +1 more
+6 more sources