Results 251 to 260 of about 852,860 (306)

User snowball effect: word-of-mouth communication mechanism on console games. [PDF]

BMC Psychol
Huang W, Dai L, Wu G, Liu J, Jiang A.
europepmc   +1 more source

Germline variants in ATM, BRCA2, other cancer predisposition and novel candidate genes are implicated in glioma risk in adult glioma patients with a familial or personal history of tumors. [PDF]

Acta Neuropathol
Brand F, Rose LS, Akbarzadeh AH, Weber CAM, Eckert I, Schmidt G, Auber B, Förster A, Beyer U, Geffers R, Bartels S, Lalk M, Polemikos M, Friese M, Sabel M, Schwenkenbecher P, Kremer P, Nabavi A, Samii A, Lehmann U, Reifenberger G, Krauss JK, Wiese B, Hartmann C, Weber RG.   +24 more
europepmc   +1 more source

Dynamic analysis of barrage comments on sentimental influence and behavior. [PDF]

Sci Rep
Wang Q, Liu L, Turnbull SJ, Yoshida M.
europepmc   +1 more source

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Physicians’ Brand Personality: Building Brand Personality Scale

Services Marketing Quarterly, 2021
Both healthcare industry marketers and physicians have been paying more attention to the growth and potential competition in the healthcare market.
Reza Shafiee, Fahimeh Ansari, Hossein Mahjob   +2 more
openaire   +1 more source

Personal Branding

2023
Current changes in management practices at the international level, have influenced the concept of institutional management at national level. Today, the openness of managerial staff to ensure quality of the educational process, determines continuous development and openness towards solid innovation.
openaire   +1 more source

Do brand personality scales really measure brand personality?

Journal of Brand Management, 2003
Since 1997, literature and research on the concept of brand personality have been flourishing, and specific scales have gone into widespread use in academic circles, unchallenged on their validity. Brand personality is certainly a key facet of a brand identity.
Kapferer, Jean-Noël, Azoulay, Audrey
openaire   +2 more sources

Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities

Journal of Marketing Management, 2011
Abstract Brand communities have received considerable and warranted attention from marketing researchers and practitioners. Brand communities can be important sources of information for both the firm and other customers, and they play an important role in building and maintaining strong brands.
Kurt Matzler, Elisabeth Pichler, Johann Füller, Todd A. Mooradian   +3 more
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Hotel brand personality and brand quality

Journal of Vacation Marketing, 2013
Hotel brand quality itself may not guarantee to increase hotel brand value and loyalty, but the combination between brand quality and brand personality will be significantly associated with brand value and brand loyalty (Boo et al., 2009). The purpose of this study was to explore the relationship between hotel brand quality and hotel brand personality
Xuan Tran, Camille Dauchez, Anna-Milena Szemik   +2 more
openaire   +1 more source

Authentic Personal Branding

Journal of the American College of Radiology, 2017
Vivek, Kalia, Amy K, Patel, Andrew K, Moriarity, Cheri L, Canon   +3 more
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Express Brand Personality As Personal Branding

European Proceedings of Social and Behavioural Sciences, 2021
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