Results 261 to 270 of about 3,364,420 (279)

BRAND “MINDS” ABOUT YOU: HOW BRAND PERSONALIZATION AFFECTS BRAND PERSONALITY

Global Fashion Management Conference, 2018
Hua Chang, Pielah Kim
openaire   +1 more source

South Korea's Medical Tourism Destination Brand Personality and the Influence of Personal Values

Asia Pacific Journal of Tourism Research, 2015
Michael Guiry
exaly  

Impact of brand selection on brand loyalty with special reference to personal care products: a rural urban comparison

International Journal of Indian Culture and Business Management, 2021
exaly  

Personal Brands

2022
openaire   +1 more source

Social Information in Facebook News Feed Ads: Effects of Personal Relevance and Brand Familiarity

Journal of Promotion Management, 2019
Lijie Zhou
exaly  

Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China

Asia Pacific Journal of Marketing and Logistics
Jiaoju Ge
exaly  

Personal Brands

2010
openaire   +1 more source

How to Measure Personal Brand of a Business CEO

Journal of Human Resource and Sustainability Studies, 2016
exaly  

Brand Personality

2011
openaire   +1 more source

The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective

Marketing Intelligence and Planning
Ateeque Shaikh
exaly