Results 251 to 260 of about 58,112 (301)

Recognition and Resistance as Dual Pathways in Self-Relevant Advertising: The Role of Narcissistic Admiration and Rivalry. [PDF]

Behav Sci (Basel)
Besser A, Zeigler-Hill V, Moryossef IG.
europepmc   +1 more source

Science communication in the wild. [PDF]

Public Underst Sci
Davies SR.
europepmc   +1 more source

Posting With Purpose: A Strategic Instagram Workflow for Plastic Surgeons. [PDF]

Aesthet Surg J Open Forum
Botros NE, Mosca N, Gupta S, Zeitouni F, Wirth P, Rao VK.   +5 more
europepmc   +1 more source

Green Transformational Leadership and Value-Action Barrier on Employees' Pro-Environmental Behavior: The Moderating Role of Green Brand Image in Chinese Food Manufacturing Enterprises. [PDF]

Behav Sci (Basel)
Zhong L, Hahn J.
europepmc   +1 more source

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Physicians’ Brand Personality: Building Brand Personality Scale

Services Marketing Quarterly, 2021
Both healthcare industry marketers and physicians have been paying more attention to the growth and potential competition in the healthcare market.
Reza Shafiee, Fahimeh Ansari, Hossein Mahjob   +2 more
openaire   +1 more source

Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?

Journal of Brand Management, 2020
This study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks.
Ilenia Confente, Wioleta Kucharska, Kucharska Wioleta   +2 more
exaly   +2 more sources

The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football

Journal of Product and Brand Management, 2020
Purpose In the current era of fake news, illusions, manipulations and other artificial attributes of virtuality and reality, authenticity is a virtue that people highly appreciate.
Wioleta Kucharska, Ilenia Confente, Federico Brunetti   +2 more
exaly   +2 more sources

Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities

Journal of Marketing Management, 2011
Abstract Brand communities have received considerable and warranted attention from marketing researchers and practitioners. Brand communities can be important sources of information for both the firm and other customers, and they play an important role in building and maintaining strong brands.
Kurt Matzler, Elisabeth Pichler, Johann Füller, Todd A. Mooradian   +3 more
openaire   +1 more source