Results 271 to 280 of about 58,112 (301)

Company Worth Keeping: Personal Control and Preferences for Brand Leaders

Journal of Consumer Research, 2020
Joshua T Beck, Ryan Rahinel, Alexander Bleier   +2 more
exaly  

Brand Personality

2023
Larry D. Kelley, Sarah Turnbull, Donald W. Jugenheimer   +2 more
openaire   +1 more source

Personal Brand Management

Management for Professionals, 2020
Talaya Waller
exaly  

Visualizing brand personality and personal branding

2018
openaire   +1 more source

Personal Branding

2020
James Cohen, Thomas Kenny
openaire   +1 more source

The effect of ad integration and interactivity on young teenagers’ memory, brand attitude and personal data sharing

Computers in Human Behavior, 2019
Patrick De Pelsmacker, Íngrid Moons
exaly  

Personal Branding

2022
openaire   +1 more source

Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey

Journal of Political Marketing, 2020
Christopher Pich, Guja Ármannsdóttir, Dianne Dean   +2 more
exaly  

Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention

Current Issues in Tourism, 2018
Sreenivasan Jayashree, Sajad Rezaei, Azilah Kasim   +2 more
exaly  

From branding to Personal Brands

2017
openaire   +1 more source