Results 281 to 290 of about 857,541 (305)

Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention

Current Issues in Tourism, 2018
Sajad Rezaei, Azilah Kasim, Fevzi Okumus
exaly  

Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey

Journal of Political Marketing, 2020
Christopher Pich, Dianne Dean
exaly  

From branding to Personal Brands

2017
openaire   +1 more source

Impact of brand selection on brand loyalty with special reference to personal care products: a rural urban comparison

International Journal of Indian Culture and Business Management, 2021
exaly  

The interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis

Journal of Global Fashion Marketing, 2018
Giacomo Gistri, Matteo Corciolani, Stefano Pace   +2 more
exaly  

Personal Leadership Brand

2022
exaly  

The impact of personal innovativeness on product aesthetics and self-connection with brand: a case study of mobile phone users

Behaviour and Information Technology, 2015
Wee-Kheng Tan
exaly  

South Korea's Medical Tourism Destination Brand Personality and the Influence of Personal Values

Asia Pacific Journal of Tourism Research, 2015
Michael Guiry
exaly  

Personal Brands

2010
openaire   +1 more source

Social Information in Facebook News Feed Ads: Effects of Personal Relevance and Brand Familiarity

Journal of Promotion Management, 2019
Fei Xue, Lijie Zhou
exaly