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The Lack of Personality in Personal Branding

2017
PURPOSE - In this master's thesis, The Lack of Personality in Personal Branding, the overall research question why today's young job applicants in Denmark put so much emphasis on painting the "perfect" picture of themselves in their personal branding when recruiters - to a greater extent - are looking for personality and the job applicants' ability to ...
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BRAND “MINDS” ABOUT YOU: HOW BRAND PERSONALIZATION AFFECTS BRAND PERSONALITY

Global Fashion Management Conference, 2018
Hua Chang, Pielah Kim
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