Results 231 to 240 of about 3,364,420 (279)

Motivations and segmentation of instagram users as a social network site: Their sociodemographic profiles, satisfaction and loyalty. [PDF]

PLoS One
Carvache-Franco M, Hernández-Lara AB, Carvache-Franco O, Carvache-Franco W.   +3 more
europepmc   +1 more source

From anticipation to memory: a systematic review of tourist emotional experience. [PDF]

Front Psychol
Zeng J, Thirumoorthi T, Mohtar M.
europepmc   +1 more source

Development of an implementation strategy for a workplace smoking cessation program with financial incentives using Implementation Mapping. [PDF]

PLoS One
van den Brand FA, Magnée T, van Schayck OCP, Nagelhout GE.   +3 more
europepmc   +1 more source

Medicare Part D Formulary Coverage of Disease-Modifying Therapies for Multiple Sclerosis.

JAMA Health Forum
Li P, Klebanoff MJ, Lin JK, Doshi KD, Chahin S, Doshi JA.   +5 more
europepmc   +1 more source

Some of the next articles are maybe not open access.

Related searches:

Physicians’ Brand Personality: Building Brand Personality Scale

Services Marketing Quarterly, 2021
Both healthcare industry marketers and physicians have been paying more attention to the growth and potential competition in the healthcare market.
Reza Shafiee, Fahimeh Ansari, Hossein Mahjob   +2 more
openaire   +1 more source

Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities

Journal of Marketing Management, 2011
Abstract Brand communities have received considerable and warranted attention from marketing researchers and practitioners. Brand communities can be important sources of information for both the firm and other customers, and they play an important role in building and maintaining strong brands.
Kurt Matzler, Elisabeth Pichler, Johann Füller, Todd A. Mooradian   +3 more
openaire   +1 more source

A lovable personality: The effect of brand personality on brand love

Journal of Brand Management, 2016
This study proposes and empirically tests the impact of two dimensions of brand personality (excitement and sincerity) on brand love and, subsequently, on store brand loyalty and +WOM in the context of online retailers. The data were collected from 500 respondents to test the proposed model using structural equation modeling (SEM).
Roy, Pinaki, Khandeparkar, Kapil, Motiani, M.   +2 more
openaire   +1 more source

Brand Personality and the Utilitarian Brand

2015
More than 30 studies have explored the effects of brand personality on attitudes towards a brand. However, no studies have explored the influence of brand personality on evaluations of utilitarian brand benefits. Based on an analysis of thirty-seven brands, many of them utilitarian in nature, Aaker (1997) identified the brand personality dimensions ...
Adrian Peretz, Magne Supphellen
openaire   +1 more source

Do brand personality scales really measure brand personality?

Journal of Brand Management, 2003
Since 1997, literature and research on the concept of brand personality have been flourishing, and specific scales have gone into widespread use in academic circles, unchallenged on their validity. Brand personality is certainly a key facet of a brand identity.
Kapferer, Jean-Noël, Azoulay, Audrey
openaire   +2 more sources

Express Brand Personality As Personal Branding

European Proceedings of Social and Behavioural Sciences, 2021
openaire   +1 more source