Results 21 to 30 of about 852,860 (306)
Cogent Social Sciences, 2023 This study empirically examines the effects of four types of media communication (traditional media advertising, firm-created social media, user-generated social media, and personal selling) on brand attitude. The effect of brand attitude on rerepurchase
Istijanto, Ambara Purusottama
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Aplicación del autoconcepto al desarrollo de la marca personal. Análisis comparativo entre estudiantes internacionales [PDF]
, 2014 Individual personal brands have experienced a growing importance due to the massive use of new technologies. Everyone can benefit from the use of social networks to make a personal brand spread establishing a difference with the rest of the individuals ...
de la Morena Taboada, Marián +2 more
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RUDN journal of Sociology, 2017 The contemporary model of social development presupposes a high level of public confi-dence to state institutions, which determines the need to address categories of reputation and brand.
Н Н Розанова
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The Effect of Personal Selling and Advertising on Purchasing Decisions with Brand Awareness as an Intervening Variable [PDF]
, 2023 This study aims to determine the effect of personal selling on purchasing decisions, the effect of advertising on purchasing decisions, the effect of brand awareness on purchasing decisions, the effect of personal selling on purchasing decisions mediated
Dewayani, Eka Kadharpa Utama +2 more
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, 2019 Esta dissertação tem como objetivo principal investigar o tema Personal Branding – processo de construção e gerenciamento da marca pessoal, que é baseado na essência do indivíduo - seus valores, crenças e propósito de vida, visando tornar sua marca pessoal forte, autêntica, confiável e altamente diferenciada.
Christopher Spall, Holger J. Schmidt
+6 more sources
Brand Selection Dimensions in Family Buying of Personal Care Products [PDF]
Eurasian Journal of Business and Economics, 2019 The aim of present study endeavors to uncover the dimensions of brand selection in buying of personal care products. The results confirmed four dimensions of brand selection for each studied product i.e.
Sakshi SHARMA, Maninder SINGH
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THE SPECIFICITY OF PERSONAL BRAND. LITERATURE REVIEW [PDF]
Management Intercultural, 2013 Personal brand is a relatively new term in marketing, and share of interest occurs in relation to the two components: on the one hand the individual human being, and , on the other hand, marketing efforts on which each of us make to be "otherwise", to be
Corina Anamaria IOAN +2 more
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Evaluation of Effectiveness of Marketing Communication Mix Elements in Nigerian Service Sector [PDF]
, 2010 Creating effective communication with customers is the most important aspect in services marketing. To date we still have poor understanding of the role of effective marketing communication with customers in attracting and maintaining prospective and ...
Kotler +5 more
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PERSONAL BRAND VALUE CATEGORIES. COMMERCIALIZATION OR DEHUMANIZATION?
Humanities and Social SciencesThe article presents the research results on personal brand value categories. No systematized compilation of personal brand values has yet been identified that considers both marketing and humanistic perspective.
Agnieszka WALCZAK-SKAŁECKA
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PERSONAL BRAND – FROM THEORY TO PRACTICE IN CONTEMPORARY SOCIETY. LITERATURE REVIEW [PDF]
Management Intercultural, 2013 In Romanian contemporary society personal brand is taking shape as a concept of topical interest which might arouse increasingly interest of marketing.specialists We propose to highlight the practical significance of personal brand in most fields, apart ...
Corina Anamaria IOAN +2 more
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