Results 31 to 40 of about 852,860 (306)
A survey on relationship among consumer personal characteristics, brand personality and brand love [PDF]
Management Science Letters, 2016 Consumer’s personality traits, as one of the most important aspects of human psychological tendency, may influence people towards different brands.
Ali Eilaghi Karvandi
doaj +1 more source
Indonesian Journal of Business and Entrepreneurship, 2023 Nowadays, brands from various industrial sectors have started to release new product line or branding strategy that focuses on preserving nature, one of the examples being green personal body care. The vague and excessive claims made by the brands evoked
Jasmine Raihana +1 more
doaj +1 more source
Brand personality: theory and dimensionality [PDF]
Journal of Product & Brand Management, 2018 PurposeThis paper aims to critique human personality as a theory underpinning brand personality and to propose instead a theory from human perception, and by doing so, to identify universally relevant dimensions.Design/methodology/approachA review of published measures of brand personality, a re-analysis of two existing data bases and the analysis of ...
Davies, Gary +4 more
openaire +2 more sources
Developing and Designing a Model of SME Brand Focusing on Personal and Corporate Brand [PDF]
پژوهشهای مدیریت عمومی, 2014 The concept of brand and its management has roots in large companies. However, SMEs are an important part of economic innovation and wealth creation, while they are striving in the same competitive environment.
doaj +1 more source
The True or the Idealized Self: How CEOs Build Their Personal Brands?
Central European Management Journal, 2021 Purpose: This study aims to empirically present the process of personal branding of CEOs. Building on the theoretical model proposed by Wojtaszczyk and Maszewski (2014), the study illustrates how CEOs build their personal brands.
Górska Anna M.
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RWU Professor Writes Book on Personal Branding [PDF]
, 2019 What is your personal ...
Kaplan, Hannah
core +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Introduction We developed MedSupport, a multilevel medication adherence intervention designed to address root barriers to medication adherence. This study sought to explore the feasibility and acceptability of the MedSupport intervention strategies to support a future full‐scale randomized controlled trial.
Elizabeth G. Bouchard +8 more
wiley +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Despite their increased risk for functional impairment resulting from cancer and its treatments, few adolescents and young adults (AYAs) with a hematological malignancy receive the recommended or therapeutic dose of exercise per week during inpatient hospitalizations.
Jennifer A. Kelleher +8 more
wiley +1 more source
Personal branding for librarians: The way forward [PDF]
, 2010 Librarians have always been labelled as knowledge gatekeepers and persons who ‘shusshhh’ people around. However, that may be true years and decades ago. Going forward, do we librarians want to be labelled as such? A brand is a promise delivered.
Syed Ahmad Alhady, Syed Mohammed Alhady +1 more
core
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Psychological safety (PS) is essential for teamwork, communication, and patient safety in complex healthcare environments. In pediatric oncology, interprofessional collaboration occurs under high emotional and organizational demands. Low PS may increase stress, burnout, and adverse events.
Alexandros Rahn +4 more
wiley +1 more source