Results 281 to 290 of about 59,619 (316)
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American Journal of Psychiatry, 1968
Persuasion plays an important role in promoting therapeutic change. But the claim that it is the sole or primary agent is rejected on methodological grounds because it fails to account for individual differences in persuasibility and for the process of incorporating and generalizing new attitudes and behaviors. "Healing through persuasion" says no more
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Persuasion plays an important role in promoting therapeutic change. But the claim that it is the sole or primary agent is rejected on methodological grounds because it fails to account for individual differences in persuasibility and for the process of incorporating and generalizing new attitudes and behaviors. "Healing through persuasion" says no more
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Contains fulltext : 325863.pdf (Publisher’s version ) (Closed access)
Krieken, K.W.M. van, Sanders, J.M.
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Krieken, K.W.M. van, Sanders, J.M.
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, 2012 In the market where inattentive buyers can fail to notice some feasible choices, the key role of marketing is to make buyers aware of products. However, the effective marketing strategy is often subtle since marketing tactics can make buyers cautious. This paper provides a framework to analyze an effective marketing strategy to persuade an inattentive ...
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Persuasion Knowledge in the Marketplace: A Meta‐Analysis
Journal of Consumer Psychology, 2022Martin Eisend
exaly
Priming skepticism: Unintended consequences of one‐sided persuasion knowledge access
Psychology and Marketing, 2020Mathew S Isaac, Kent Grayson
exaly