Results 71 to 80 of about 19,777,746 (278)

Consumers’ Persuasion Knowledge: The Construct and Its Managerial Implications [PDF]

, 2017
The paper aims to clarify the structure of the consumers’ persuasion knowledge construct and provide managerial implications addressing the link between different construct manifestations and marketing influence strategies.
Smirnova, Maria M., Golovacheva, Kseniia S.   +1 more
core   +1 more source

Underground Signals: The Ecological Power of Root Volatiles

Advanced Science, EarlyView.
Root volatiles mediate rhizosphere chemical communication, shaping interactions among plants, microbes, herbivores, and natural enemies. Their production, transport, and perception underpin ecological adaptation, multitrophic interactions, and plant resilience, offering opportunities for sustainable crop protection, resilient agroecosystems, and ...
Xueyao Cao, Nanli Song, François Verheggen, Meritxell Pérez‐Hedo, Andrea Clavijo McCormick, Antonino Cusumano, Arthur de Fouchier, Bing Wang, Chen‐Zhu Wang, Emmanuelle Jacquin‐Joly, Gary W. Felton, Geoff M. Gurr, Hao Guo, Jiancai Li, Jin Zhang, Li Chen, Manqun Wang, Michele Ricupero, Peng Han, Peng He, Qi Yan, Qingbo Tang, Qingsong Liu, Shiheng An, Xiangbo Kong, Xiaoling Sun, Xueming Ren, Yuanyuan Song, Yang Liu, Yanhui Guo, Yunhe Li, Xiao Sun   +31 more
wiley   +1 more source

The persuasive power of social media influencers in brand credibility and purchase intention

Humanities & Social Sciences Communications
The use of social media influencer collaboration is growing exponentially. This study explores the persuasive power of influencers on followers’ perceived brand credibility and purchase intention by applying the elaboration likelihood model of persuasion.
Xiao Liu, Xiaoyong Zheng
doaj   +1 more source

Automated Extraction of Multicomponent Alloy Data Using Large Language Models for Sustainable Design

Advanced Science, EarlyView.
A large language model (LLM) based pipeline is developed to automatically extract a comprehensive and accurate multicomponent alloy database from literature corpus. The extracted dataset is integrated with sustainability indicators to identify potential alloys that outperform existing industrial benchmark materials in terms of both performance and ...
Aravindan Kamatchi Sundaram, Mohit Chakraborty, Sai Mani Kumar Devathi, B. Pabitramohan Prusty, Rohit Batra   +4 more
wiley   +1 more source

Decoding persuasion: a survey on ML and NLP methods for the study of online persuasion

Frontiers in Communication
The proliferation of digital communication has profoundly transformed the landscape of persuasive discourse. Online platforms have amplified the reach and impact of persuasive techniques.
Davide Bassi, Søren Fomsgaard, Martín Pereira-Fariña   +2 more
doaj   +1 more source

Correlations between the concepts of disinformation and Fogg’s Behavior Model

Transinformação, 2020
As connectivity and interactions on the internet and social media grew easier, it made it possible for any individual to create and disseminate information or news as desired, which resulted in the growth of disinformation, leading to questions of how ...
Enrique MURIEL-TORRADO, Danielle Borges PEREIRA   +1 more
doaj   +1 more source

StackingNet: Collective Inference Across Independent AI Foundation Models

Advanced Science, EarlyView.
ABSTRACT Artificial intelligence (AI) built on large foundation models has transformed language understanding, computer vision, and reasoning, yet these systems remain isolated and cannot readily share their capabilities. Coordinating the complementary strengths of independently developed, black‐box foundation models is essential for trustworthy ...
Siyang Li, Chenhao Liu, Dongrui Wu, Zhigang Zeng, Lieyun Ding   +4 more
wiley   +1 more source

Unsuccessful Coupling of Weakly Coordinating Anion–Based Mg Salts and Alkoxyalkylamine Solvents for Rechargeable Mg Battery Application: Trace Water‐Driven Interfacial Failure

Advanced Science, EarlyView.
Combining recently established two ground‐breaking concepts, the adoption of WCAs and the use of alkoxyalkylamine‐based solvents in electrolyte formulations for rechargeable magnesium metal batteries, has led to unexpectedly unsuccessful electrochemical Mg plating/stripping performance. Comprehensive experimental and computational analyses revealed the
Toshihiko Mandai, Antoine Barthélemy, Hendrik Koger, Harald Scherer, Ingo Krossing   +4 more
wiley   +1 more source

Perceived Time Shapes Physical Fatigue Accumulation and Its Neural Oscillatory Correlates

Advanced Science, EarlyView.
Can a clock change the course of physical fatigue? By covertly manipulating the clock calibration during repeated isometric contractions, we showed that perceived time shapes fatigue accumulation and frontal oscillatory dynamics. While fatigue accumulation was only reduced when the clock was slowed down, frontal oscillatory dynamics followed perceived ...
Pierre‐Marie Matta, Julien Duclay, Robin Baurès, Andrea Alamia   +3 more
wiley   +1 more source

The Mediating Role of Click-Through Rate in Emotional Appeal Copywriting and ROAS Performance: Evidence from a Crowdfunding Platform

Indonesian Interdisciplinary Journal of Sharia Economics
This study investigates the effectiveness of emotional appeal dimensions in digital copywriting, specifically the Identifiable Victim effect, Narrative Structure, and Transformational Diction, on the financial performance (Return on Ad Spend/ROAS) of ...
Muhammad Haikal ‘Alim, Fajar Nugraha
doaj   +1 more source