Product usage tutorials are central to social commerce, yet little is known about whether the same tutorial information persuades consumers differently when it is generated by brands or by peer users.
Wenhao Bai +3 more
doaj +1 more source
Integrating Perennial Groundcover in Corn and Soybean Acres: Impacts on U.S. Agriculture
ABSTRACT Sustainable agricultural practices such as cover cropping can improve soil health, water quality, and carbon sequestration, yet U.S. adoption remains limited due to economic and operational barriers. We evaluate market and economic impacts of integrating perennial groundcover into U.S.
Sagar Dahal, Amani Elobeid, John Crespi
wiley +1 more source
Disclosure, Trust and Persuasion in Insurance Markets [PDF]
This high-stakes experiment investigates the effect on buyers of mandatory disclosures concerning an insurance policy's value for money (the claims ratio) and the seller's commission.
Irlenbusch, Bernd +2 more
core
A model for self-assessment of skills to identify tacit knowledge stock and enable knowledge transfer [PDF]
The theory of Resource Based View (RBV) posits the use of internal resources for competitive advantage which is often evaluated using four questions on value (V), rarity (R), imitability (I) and organisation (O), also known as the VRIO framework.
Pant, Aastha
core +1 more source
Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China
Major global public health emergencies face unprecedented challenges, such as an infodemic and scientific disputes, and governments especially need to implement fast and effective crisis communication. Firstly, this paper takes the Elaboration Likelihood
Ting Wu, Guang Yu
doaj +1 more source
Extension Economists: Valued in Mission, Penalized in Practice
ABSTRACT As the public engagement arm of the land‐grant mission, we argue that Extension faculty in US agricultural economics departments face an identity crossroads as they struggle for institutional support. Specifically, we argue that Extension economists function as boundary‐spanning professionals within academic structures that often devalue ...
Trey Malone +5 more
wiley +1 more source
Artificial Intelligence Disclosure in Cause-Related Marketing: A Persuasion Knowledge Perspective
Integrating artificial intelligence (AI) and cause-related marketing has reshaped corporate social responsibility practices while triggering a conflict between technological instrumental rationality and moral value transmission.
Xiaodong Qiu +3 more
doaj +1 more source
A Knowledge Concept Map: Structured Concept Analysis from Systematic Literature Review
The purpose of this article is to present a mental model of knowledge as a concept map as an input to knowledge management (KM) investigations. This article’s extended knowledge concept map can serve as a resource where the investigation, development, or
Philip Sisson, Julie J.C.H. Ryan
doaj +1 more source
Chinese Expert Consensus on the Clinical Application of Finerenone in Geriatric Comorbidities
Mineralocorticoid receptor (MR) overactivation drives inflammation, oxidative stress, and fibrosis in the heart, kidneys, and vasculature, leading to cardiorenal dysfunction. MR signaling promotes hypertrophy, remodeling, and injury through pathways like oxidative stress and inflammation, resulting in vascular stiffness and progressive organ damage ...
Xiaoming Wang, Cuntai Zhang
wiley +1 more source
Persuasion knowledge for design community: Design of PToolkit prototype [PDF]
Persuasion knowledge has been used in various disciplines, and now is being utilized by interaction designer for designing persuasive application.Although lots of interactive applications were designed with aims to influence on certain aspects the ...
Macaulay, Catriona +4 more
core +1 more source

