Results 11 to 20 of about 3,496,716 (367)

Improving the communication of uncertainty in food safety on social media: a content analysis of aspartame risk messages [PDF]

open access: yesFrontiers in Public Health
BackgroundAlthough social media has become a primary platform for the public to access and disseminate risk information, research on how to effectively communicate food safety uncertainty on these platforms remains limited.ObjectiveTo explore the impact ...
Yanjie Chen   +4 more
doaj   +2 more sources

Hybrid genre in persuasive communication

open access: diamondСлово.ру: балтийский акцент
This paper discusses the notion of hybridity as related to text genres. The study pinpoints a particular kind of hybrid genres referring to texts that mix and combine in their structure the features of two or more different genres but maintain their ...
Valeria E. Chernyavskaya   +1 more
doaj   +2 more sources

Media Multitasking: A Bibliometric Approach and Literature Review

open access: yesFrontiers in Psychology, 2021
Media multitasking became increasingly popular over the past decade. As this behavior is intensely taxing cognitive resources, it has raised interest and concerns among academics in a variety of fields.
Emma Beuckels   +4 more
doaj   +1 more source

Ideological resistance to veg*n advocacy: An identity-based motivational account

open access: yesFrontiers in Psychology, 2022
Animal-based diets in Western countries are increasingly regarded as unsustainable because of their impact on human health, environmental and animal welfare.
Ben De Groeve   +3 more
doaj   +1 more source

Persuasive communication and spatial presence: a systematic literature review and conceptual model

open access: yesAnnals of the International Communication Association, 2023
Immersive media forms that can elicit high levels of spatial presence have become popular tools for persuasive communicators. While the research community agrees that immersive persuasive messages should be especially effective, there is less consensus ...
Priska L. Breves
semanticscholar   +1 more source

Model of Persuasive Communication for Russian Tourists on Handle of Digital Nomad

open access: yesInternational journal of research and review, 2023
Global Market is part of the norm and it is supported by the digital age. With internet, people is able to access transaction from other region or other state, hence it includes what happened to Bali tourism.
Daniel Susilo, Lu Hui Chen
semanticscholar   +1 more source

Theoretical analysis on persuasive communication in advertising and its application in marketing communication

open access: yesEJOTMAS Ekpoma Journal of Theatre and Media Arts, 2022
The act of persuasion in advertising and the business world have become one of the most crucial elements in marketing communication. Advertising your business is therefore rooted in the ability of communication experts to come up with messages capable of
A. Ogah, D. O. Abutu
semanticscholar   +1 more source

Household Waste Separation Intentions in Mongolia: Persuasive Communication Leads to Perceived Convenience and Behavioral Control

open access: yesSustainability, 2021
This study contributes by developing a set of household waste separation (HWS) attributes to address waste mishandling and to enhance waste separation intentions in households.
Yeneneh Tamirat Negash   +3 more
semanticscholar   +1 more source

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