The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin [PDF]
Sustainability, 2022 The value of art in persuasion integrates the country’s culture and art according to marketing communication. Our research examined the impact of artistic communication values on customers’ behavior as a sustainable effect on the country of origin by ...
Angela Madan +3 more
semanticscholar +2 more sources
Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China [PDF]
Behavioral SciencesMajor global public health emergencies face unprecedented challenges, such as an infodemic and scientific disputes, and governments especially need to implement fast and effective crisis communication. Firstly, this paper takes the Elaboration Likelihood
Ting Wu, Guang Yu
doaj +2 more sources
Psychological Reactance and Persuasive Health Communication: A Review of the Literature
Frontiers in Communication, 2019 Psychological reactance theory is a commonly relied upon framework for understanding audience members' resistance to persuasive health messages.
Tobias Reynolds-Tylus
doaj +2 more sources
O.1.2-3 Engaging middle aged and older adults to participate in physical activity interventions: a qualitative study into persuasive communication messages [PDF]
Eur J Public Health, 2023 Janet M. Boekhout +2 more
europepmc +3 more sources
Hybrid genre in persuasive communication
Слово.ру: балтийский акцентThis paper discusses the notion of hybridity as related to text genres. The study pinpoints a particular kind of hybrid genres referring to texts that mix and combine in their structure the features of two or more different genres but maintain their ...
Valeria E. Chernyavskaya +1 more
doaj +2 more sources
Persuasive Communication and Sympathetic Communication
The Korean Journal of Consumer and Advertising Psychology, 2015 null 김항중 +2 more
openaire +3 more sources
Carbon labels in tourism: Persuasive communication? [PDF]
, 2016 S. Gössling, R. Buckley
semanticscholar +2 more sources
A preliminary EEG study on persuasive communication towards groupness. [PDF]
Sci RepBalconi M, Acconito C, Angioletti L.
europepmc +2 more sources
Media Multitasking: A Bibliometric Approach and Literature Review
Frontiers in Psychology, 2021 Media multitasking became increasingly popular over the past decade. As this behavior is intensely taxing cognitive resources, it has raised interest and concerns among academics in a variety of fields.
Emma Beuckels +4 more
doaj +1 more source
Ideological resistance to veg*n advocacy: An identity-based motivational account
Frontiers in Psychology, 2022 Animal-based diets in Western countries are increasingly regarded as unsustainable because of their impact on human health, environmental and animal welfare.
Ben De Groeve +3 more
doaj +1 more source