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Persuasive communication and spatial presence: a systematic literature review and conceptual model
Annals of the International Communication Association, 2023 Immersive media forms that can elicit high levels of spatial presence have become popular tools for persuasive communicators. While the research community agrees that immersive persuasive messages should be especially effective, there is less consensus ...
Priska L. Breves
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EJOTMAS Ekpoma Journal of Theatre and Media Arts, 2022 The act of persuasion in advertising and the business world have become one of the most crucial elements in marketing communication. Advertising your business is therefore rooted in the ability of communication experts to come up with messages capable of
A. Ogah, Dennis Oche Abutu
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Persuasion with Limited Communication [PDF]
Proceedings of the 2016 ACM Conference on Economics and Computation, 2016 EC16
Ruixin Qiang +2 more
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Algorithms for Persuasion with Limited Communication [PDF]
Mathematics of Operations Research, 2021 The Bayesian persuasion paradigm of strategic communication models interaction between a privately informed sender and an ignorant but rational receiver. The goal is typically to design a (near-)optimal communication (or signaling) scheme for the sender.
Ronen Gradwohl +3 more
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Sustainability, 2021 This study contributes by developing a set of household waste separation (HWS) attributes to address waste mishandling and to enhance waste separation intentions in households.
Yeneneh Tamirat Negash +3 more
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Exploring the Effect of In-Game Purchases on Mobile Game Use with Smartphone Trace Data
Media and Communication, 2020 Microtransactions have become an integral part of the digital game industry. This has spurred researchers to explore the effects of this monetization strategy on players’ game enjoyment and intention to continue using the game.
Kristof Boghe +4 more
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Persuasion and dynamic communication [PDF]
Theoretical Economics, 2014 A speaker attempts to persuade a listener to accept a request by presenting evidence. A persuasion rule specifies what evidence is persuasive. This paper compares static and dynamic rules. We present a single linear program (i) whose solution corresponds to the listener’s optimal dynamic rule and (ii) whose solution with additional integer constraints ...
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Persuasion as a Communication Tool
EDIS, 2013 Think about a time when you wanted your parents to do something for you, such as buy you a special birthday gift, let you stay up late, or go out with your friends. Your attempts at persuasion probably focused on communicating specific reasons why your parents should take the action you wanted. Persuasion is a communication tool that can be adjusted to
Tracy Irani, Ricky Telg, Laura Gorham
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A Stochastic Model of Persuasive Communication [PDF]
Management Science, 1976 A source repeatedly communicates a message through a channel so as to persuade a decision-maker to take a favorable action. The decision-maker observes the environment, the message and his cumulative learning experience and stochastically goes through a sequence of information processing states before taking an action.
V. Balachandran, S. D. Deshmukh
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Digital Games as Persuasion Spaces for Political Marketing: Joe Biden’s Campaign in Fortnite
Media and Communication, 2023 The aim of this study is to explore how digital entertainment games are used as spaces for political persuasion in electoral campaigns, by examining Joe Biden’s use of Fortnite during the campaign for the 2020 US presidential election as a case study. To
Jenniffer Soto de la Cruz +3 more
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