Results 31 to 40 of about 3,496,716 (367)
Cleaner and Responsible ConsumptionIn recent years, the fashion industry invested a reasonable amount of resources into sustainable processes and marketing. However, among consumers, questions persist about the credibility of sustainability communication in online fashion retail.
Barbara Behre, Verolien Cauberghe
doaj +1 more source
Digital Health, 2023 With the development of mobile communication technology, persuasive technology is widely used in mobile health. Using personalized persuasive strategies in mobile health education (MHE) apps can effectively improve users’ health literacy and health ...
Yongyan Guo +4 more
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Debunking health myths on the internet: the persuasive effect of (visual) online communication
Journal of public health, 2022 Developing evidence-based recommendations on how to debunk health-related misinformation and more specific health myths in (online) communication is important for individual health and the society.
S. Kessler, Eva Bachmann
semanticscholar +1 more source
Discourse and Communication for Sustainable Education, 2020 Three field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive ...
Poškus Mykolas Simas +2 more
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Anti-Violence Persuasive Communication Patterns By "Sahabat Holic” Dangdut Lovers Community
Biokultur, 2021 This study aims to describe the persuasive pattern of non-violent communication by the Sahabat Holic community as a pioneer of anti-violence dangdut lovers in their influence groups on the dangdut koplo music audience in Bantul.
Adiatma Pratama
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Echoes of Persuasion: The Effect of Euphony in Persuasive Communication
, 2015 While the effect of various lexical, syntactic, semantic and stylistic features have been addressed in persuasive language from a computational point of view, the persuasive effect of phonetics has received little attention.
Guerini, Marco +2 more
core +1 more source
, 2019 Organized persuasive communication is essential to the exercise of power at national and global levels. It has been studied extensively by scholars of public relations, promotional culture and propaganda. There exists, however, considerable confusion and
V. Bakir +3 more
semanticscholar +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Amidst dwindling state funding and the legislative withdrawal from public university research support, a heightened political process shapes the allocation of scarce tax dollars. This article explores how advocacy within the political process influences funding support for higher education from state legislatures.
Gregory M. Perry +2 more
wiley +1 more source
JUPIIS (Jurnal Pendidikan Ilmu-Ilmu Sosial), 2015 This research conducted in the State University of Medan, aims at under-standing : 1) the process of persuasive communication acted by librarian; 2) effectivity of marketing communication which is implemented by the library; 3) the library users ...
Tessa Simahate
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Persuasive Messaging in Facebook’s “Here Together” Campaign to Save Face and Rebuild Consumer Trust [PDF]
, 2019 In order to weigh the effectiveness of Facebook’s “Here Together” persuasive advertising campaign, this study applied two of Packard’s eight hidden needs and cognitive dissonance theory as a methodological frame for evaluating the campaign’s use of ...
Harder, Elisia
core +1 more source