Results 101 to 110 of about 13,462 (309)

Branding the nation: Towards a better understanding

, 2009
This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding.
Fan, Ying, Ying Fan, Fan, Y
core   +1 more source

Price Premiums for Single‐Name and Compound‐Name Geographical Indications in Swiss Cheese Trade

Agribusiness, EarlyView.
ABSTRACT Geographical indications (GIs) have become increasingly important in agri‐food markets, especially in Europe. For Swiss cheese imports and exports, we analyze whether GIs are associated with higher trade prices. We find that price premiums can be obtained for both exports and imports. However, this is only the case for cheeses with single name
Judith Irek
wiley   +1 more source

Place branding: a challenging process for Romania [PDF]

Human Geographies: Journal of Studies and Research in Human Geography, 2009
In a world of globalization, the marketing of places has grown in importance as countries, regions and individual destinations such as cities compete with one another to attract investment and visitors.
Daniela Dumbraveanu
doaj  

CORPORATE BRANDING COWORKING PLACE IN BANDUNG (CORPORATE BRANDING COWORKING SPACE DI BANDUNG)

Edutech, 2017
The title of this research is “Corporate Branding Coworking Space in Bandung” with the subtitle is “Descriptive Study of Corporate Branding Coworking Space in Bandung to Create Product Differentiation”.
Dewi Damayanti, Evi Novianti, Centurion C. Priyatna   +2 more
doaj   +1 more source

Place branding in a European perspective: the case of Frankfurt am Main

, 2022
openSe pensiamo ad un brand lo associamo solitamente ad un prodotto, un’azienda, un servizio. La nostra realtà, sempre più globalizzata e digitale, ha esteso tale concetto al di là di questa accezione, sviluppando anche un branding dei territori. Ogni
DE TONI, IRENE
core  

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

Agribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui, Yan Jin, José María Gil   +2 more
wiley   +1 more source

Democracy in participatory place branding: a critical approach

, 2017
Consensus is considered a central construct of participatory place branding. Stakeholders are involved in a consultative manner, with the aim to sift out the essence of a place in the form of a coherent identity.
Kraff, Helena,, Jernsand, Eva Maria,
core  

Toponymic dependence research and its possible contribution to the field of place branding

, 2011
The researcher set out to investigate whether people form dependencies with toponyms (place names) in similar ways to which dependencies can be formed with places.
Laura Kostanski, Kostanski, Laura
core   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

Place Branding: The Need for an Evaluative Framework

This research investigation is focused on place branding. The popularity of location branding has grown significantly recently. Attributes such as the possibility to inform the world about the place, differentiate it, update its outdated image, promote ...
Ruzinskaite, Jolanta
core