Results 11 to 20 of about 6,721 (260)
The role of place branding in promoting social capital in urban areas (case study: Ahvaz, Iran)
Frontiers in Built Environment, 2022 The aim of this study is to investigate the impact of neighborhood branding in increasing its social capital. The issue of social capital at the neighborhood scale is one of the most important components of quality and for achieving various aspects of ...
Mansour Ramezi +4 more
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Jurisma: Jurnal Riset Bisnis & Manajemen, 2019 Tujuan dari penelitian ini adalah gambaran pelaksanaan promosi, gambaran place branding, gambaran repurchase intention, pengaruh secara simultan dan parsial promosi dan place branding terhadap repurchase intention wisata kuliner bagi wisatawan domestik
Henny Utarsih
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(Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey
Coğrafya Dergisi, 2022 This study focuses on place branding theory with a case study from a city in Eastern Turkey. The experiences of the city of Van in branding its physical, cultural, and living memories potentially revise the stakeholder approach in tourism branding.
Mehmet Şeremet +2 more
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New Urban Landscapes and Urban Image
Proceedings of the International Conference of Contemporary Affairs in Architecture and Urbanism-ICCAUA, 2021 Recent accounts of place branding seen to have become an important tool for the cities which eagerly demand to take place in the global competition.
Zeynep Eraydın
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Redai dili, 2022 Place branding is an important means of enhancing place value. It promotes the competitiveness of a place by delivering a unique image distinguished from other places to the audience, to stimulate the development of the local economy and enhance the ...
Lin Mingliang, Yang Minghui
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Studia Ekonomiczne i Regionalne, 2018 Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as ...
Papp-Váry Árpád Ferenc
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VILLAGE AND RURAL BRANDING: Strategies for Developing Distinctive Values in Rural Areas
Journal Communication Spectrum, 2017 The development of geographical branding has made any place and space valuable if it is well communicated. This is no exception in the context of village and rural branding. Countries with rich villages and rural areas, such as Indonesia, should consider
Bambang Sukma Wijaya
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Welsh Economic Review, 2021 This article sets out developments in the place branding literature, detailing its potential to support sustainable development when considered as a process that reflects and supports the place and its people, policies and practices.
Laura Reynolds
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Place Branding and Place-Shaping: A Rural Tourism Programme and Beyond in Southwest China
Tourism and HospitalityWhile place branding strategies are increasingly implemented in rural tourism, they are criticised for issues of exclusion and homogenisation. In response, attempts have been made to rejuvenate place branding by integrating the ideology of place-shaping.
Tian Tian, Stijn Speelman
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Acta Geographica Slovenica, 2022 Place branding is an approach to stimulating territorial development. From the theoretical point of view, place branding in rural areas should be an inclusive and participatory process.
Erik Logar
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