Results 211 to 220 of about 6,469 (261)

Place Branding

2022
Esta obra tem como objectivo dar a conhecer a investigação na área do Place Branding em países de língua portuguesa e espanhola, em torno de três temáticas: City Branding; Destination Branding e Nation Branding). Surge no âmbito de duas primeiras edições da Conferência Ibero-Americana de Place Branding, organizadas pelo GI em Comunicação Estratégica e ...
Mihalis Kavaratzis, Magdalena Florek
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Place branding in the eyes of the place stakeholders – paradoxes in the perceptions of the meaning and scope of place branding

Journal of Place Management and Development, 2023
PurposeAlthough the place stakeholders play a key role in participatory place branding, surprisingly little interest has been shown in the people involved in participatory place branding initiatives. The purpose of this study is to explore place stakeholders’ perceptions of the meaning and scope of place branding.Design/methodology/approachThis paper ...
Lisa Källström, Per Siljeklint
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Place brand developers’ perceptions of brand identity, brand architecture and neutrality in place brand development

Place Branding and Public Diplomacy, 2016
This study examines the perceptions of place brand developers when they are involved in place brand development. This work is focused on three issues: brand identity, brand architecture, and the possible neutrality of place brand developers regarding the territory identities.
Francisco J. Sarabia-Sanchez, Maria J. Cerda-Bertomeu   +1 more
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Figure of Merit for places: Perspectives on place branding

MERCATI & COMPETITIVITÀ, 2017
Building on the formula of "Figure of Merit" used in technology studies, this work aims at findings analogism in place marketing by presenting "Figure of Merit for Places"; the identified formula represents the possible decision making algorithm that the cluster of Digital Nomads could use to choose a place to live for a period of life.
Roberto Bruni, Michela Matarazzo, Dusan Mladenovic   +2 more
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Place branding and place narratives

2017
This chapter discusses the potential of narratives in facilitating community engagement through a participative place branding process. Narrative is an important mode through which people construct reality and as such narrative is also implicated in the formation of place.
Lichrou, Maria, Patterson, Maurice, O'Malley, Lisa, O'Leary, Killian   +3 more
openaire   +1 more source

Place Branding in Systems of Place – on the Interrelation of Nations and Supranational Places

2015
The pervasive managerial logic of branding has established a stable foothold in the context of place management. Yet the question of whether places, such as cities, regions and nations, can be effectively managed using marketing techniques remains elusive, as place brands and company brands have been observed to differ in various ways.
Zenker, Sebastian, Andéhn, Mikael
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Online Place Branding

2021
This chapter provides a new methodological analysis grid on the topic of the variations of identity characteristics that appear on the webpages of country brands, highlighting the theoretical perspectives, strategies, and ways in which brands are built in the socio-cultural environment by their stakeholders or their legal owners and the valences of the
Victor Alexandru Briciu, Arabela Briciu
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Of Places and Brands

2011
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international ...
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Co-branding public place brands: towards an alternative approach to place branding

Place Branding and Public Diplomacy, 2018
Contrary to the traditional understanding of place branding inspired by product, service and corporation branding, the present paper adopts place branding interdisciplinary literature in order to develop a conceptual framework that focuses on the constituting features of place brands as a form of public brands.
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Place brand equity: a model for establishing the effectiveness of place brands

Journal of Place Management and Development, 2012
PurposePlaces in competition for inward investment increasingly apply place brands to address their target groups, often being unable to adequately establish the effectiveness of this approach. Based on theoretically derived components and structures an empirically validated model – the investor‐based place brand equity model (IPE) – is presented ...
openaire   +1 more source