Results 221 to 230 of about 6,469 (261)

The importance of places and place branding

2013
In the analytical part of this study, we highlight that, despite globalisation and growing uniformity, there is still an important role for place itself in the location decisions of economic players. Part III of this volume deals with this. Even though city-regions across the world have become better and more tightly connected with each other, and ...
Kovács, Z., Musterd, S.
openaire   +2 more sources

From brand equity to place brand equity and from there to the place brand

Place Branding and Public Diplomacy, 2014
Magdalena Florek, Mihalis Kavaratzis
openaire   +1 more source

Place branding

2019
Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar   +3 more
openaire   +2 more sources

Place branding

2013
Раздел I. Международные отношения.
openaire   +1 more source

Place Branding and Culture: ‘The Reciprocal Relationship between Culture and Place Branding’

2015
The identity of cities and regions is a concern of many who reflect the spatial consequences of globalization, global values, global mobility and global consumption patterns (Kunzmann, 2004). In this chapter, we review the state of knowledge about arts and culture as the main element of a place’s image and highlight tools used by urban planners and ...
openaire   +1 more source

Place Brands and Brand-place Associations: The Role of ‘Place’ in International Marketing

2011
Nicolas Papadopoulos, Alia el Banna, Steven A. Murphy, Jose I. Rojas-Mendez   +3 more
openaire   +1 more source

Place Branding and Cooperation: Can a Network of Places be a Brand?

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.
openaire   +1 more source

Place Branding and Cooperation: Can a Network of Places be a Brand?

2011
openaire   +4 more sources

Of Places and Brands

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.
openaire   +1 more source

Let them do the work: a participatory place branding approach

Journal of Place Management and Development, 2014
Sebastian Zenker
exaly