Results 241 to 250 of about 6,469 (261)

Place, Organization, Democracy: Three Strategies For Municipal Branding

Public Management Review, 2015
Hilde Bjørnå, Arild Wæraas
exaly  

Confused branding? An exploratory study of place branding practices among place management professionals

Cities, 2017
J Andres Coca-Stefaniak, Alastair M Morrison   +1 more
exaly  

Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden

Journal of Marketing Management, 2022
exaly  

Building, Managing and Promoting Place Brands

Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi : XXXI, 4, 2012, 2012
BONETTI, Enrico, MASIELLO, Barbara
openaire   +2 more sources

Place Branding: The State of the Art

Annals of the American Academy of Political and Social Science, 2008
Peter Van Ham
exaly  

The Influence of Stakeholder Involvement on The Effectiveness of Place Branding

Public Management Review, 2012
Erik Hans Klijn, Jasper Eshuis, Erik Braun   +2 more
exaly  

Place Branding in its Place

2020
openaire   +1 more source

When place brand and place logo matches: VRIO applied to place branding

Place Branding and Public Diplomacy
Fabiana Gondim Mariutti, Vivian Iara Strehlau, John James Loomis, Eliana Herrero   +3 more
openaire   +1 more source

An analysis of product-place co-branding: the case of Ceylon Tea

Asia Pacific Journal of Marketing and Logistics, 2017
Park Thaichon
exaly  

Place Branding: A Systematic Literature Review and Future Research Agenda

Journal of Travel Research
Haroon Iqbal Maseeh, Swapnarag Swain, Charles Jebarajakirthy   +2 more
exaly