Results 11 to 20 of about 1,372,201 (299)
Thinking culturally about place [PDF]
, 2007 This paper explains the bases for an alternative approach to place branding and marketing, based on the disciplines of Cultural Mapping and Cultural Planning.
Bianchini, F, Ghilardi, L
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The Competing Dynamics and Relationships in Corporate and Local Government Agency Constructions of Place [PDF]
Dynamic Relationships Management Journal (DRMJ), 2014 This paper explores the dynamics of how private sector business entities and local government bodies perceive and interact with the identity of the locality in which they operate.
Natalie Russell +3 more
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Sustainability in Place Marketing
Chemical Engineering Transactions, 2023 Changing consumer habits and social and economic changes have led most local authorities to rethink their marketing strategies to meet new challenges. However, marketing strategies often encourage over-consumption, so an ill-conceived marketing campaign ...
Sándor Remsei +2 more
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Marketing research and place image
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2006 The paper deals with some problems of the image and identity of two towns (Brno and Zlín) as well as the whole country (Czech Republic). It starts with theoretical explanation of terms place image, identity and culture and its interrelated influences ...
Miroslav Foret, V. Foretová
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City Placement: A New Element in the Strategy of Integrated Marketing Communication of Cities
Journal of Management and Business Administration, Central Europe, 2016 Purpose: Explanation of the essence and features of the “city placement” strategy, while observing the changes in “classic” forms of marketing communications used by cities and regions, including main pros and implementation procedures.Methodology: This ...
Andrzej Szromnik
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Jurnal Berdaya Mandiri, 2021 Masih minimnya pengetahuan masyarakat pelaku UMKM terhadap pemanfaatan teknologi dalam pemasaran menjadikan pemasaran produk UMKM kurang optimal, apalagi ditengah kondisi pandemi seperti saat ini.
Septyana Luckyta Sari +1 more
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The student practitioner: developing skills through the marketing research consultancy project [PDF]
, 2010 This paper examines the perceptions of a group of undergraduate students undertaking marketing research consultancy projects for employers. The projects are informed by action learning.
Barry Ardley, Nick Taylor, Ross Brennan
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Place Branding in the Age of the New Normal:
Maketingu Janaru, 2021 Currently, rural areas have structural problems. Place branding, which leverages the nonresident population, is attracting attention as a solution to these problems. However, the COVID-19 pandemic has prevented this policy from being implemented. In this
Tetsu Kobayashi
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Plan for city identity establishment and city marketing the case of Kimpo city
Dela, 2004 The purpose of this study is to provide theoretical methods and practical strategies of crea-ting city identity, and to utilize them as basic tools of city management. Place marketing consists of two parts, place assets making and place promotion.
Kim Inn
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Computers in Human Behavior ReportsWhile decades of research has shown a positive association between conscientiousness and performance, some research has also yielded nonsignificant and negative associations, especially in the context of remote work.
Sanjay T. Menon
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