Results 21 to 30 of about 1,372,201 (299)

‘Welcome signs’ in public space: separation and identity

On the W@terfront, 2019
Purpose – The main purpose of this paper is to present researches on the ‘welcome signs’ as a symbolic elements in territorial representation, which have at least two meanings: symbolic disclosing identity of a particular place and spatial being an ...
Anna Adamus-Matuszyńska, Piotr Dzik
doaj   +1 more source

What can We Learn from City Marketing Practice?

European Spatial Research and Policy, 2009
It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated.
Mihalis Kavaratzis
doaj   +1 more source

Imputing unknown competitor marketing activity with a Hidden Markov Chain

, 2014
We demonstrate on a case study with two competing products at a bank how one can use a Hidden Markov Chain (HMC) to estimate missing information on a competitor's marketing activity.
Haughton, Dominique, Hua, Guangying, Jin, Danny, Lin, John, Wei, Qizhi, Zhang, Changan   +5 more
core   +2 more sources

Marketing analysis of the attractiveness of Bosnia and Herzegovina for foreign investors and role of marketing in their attracting

Acta Economica, 2012
Nowadays, with an ongoing globalization, there is a specific form of competition between locations (countries, regions, municipalities and cities) in attracting people (especially highly educated and talented ones), companies and investors, tourists and ...
Милош Шипрагић
doaj   +1 more source

Tourism as a territorial marketing strategy: the case of the electric in the landscape of the city of Coimbra

Cadernos de Geografia, 2021
The electric tram played an important role in people's lives, in their individual and collective experiences, becoming a symbol with cultural identity.
Paulo Fernando Pereira Fabião Simões
doaj   +1 more source

Hematopoietic (stem) cells—The elixir of life?

FEBS Letters, EarlyView.
The aging of HSCs (hematopoietic stem cells) and the blood system leads to the decline of other organs. Rejuvenating aged HSCs improves the function of the blood system, slowing the aging of the heart, kidney, brain, and liver, and the occurrence of age‐related diseases.
Emilie L. Cerezo, Jonah Anderson, Emilie Dinh Vedrenne, Noël Yeh Martín, Jette Lengefeld   +4 more
wiley   +1 more source

The Instruments of Place Branding: How is it Done?

European Spatial Research and Policy, 2009
Place branding is the idea of discovering or creating some uniqueness, which differentiates one place from others in order to gain a competitive brand value.
Gregory J. Ashworth
doaj   +1 more source

Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg [PDF]

Baltic Region, 2017
Regional brands have become a valuable intangible asset and a crucial competitive resource for forging partnerships. An effective place branding policy is impossible without a precise understanding of the interests of stakeholder groups.
Kulibanova V. V., Teor T. R.
doaj   +1 more source

The lichen market place

New Phytologist, 2022
This article is a Commentary on Spribille et al. (2022), 234: 1566–1582.
Ilse Kranner, Gregor Pichler, Martin Grube   +2 more
openaire   +2 more sources

The role of local perceptions in the marketing of rural areas [PDF]

, 2013
This paper explores the ways that two rural counties are marketed, both as locations for enterprise and for tourist appeal. Secondary data sources and expert interviews provide the basis for a comparison of approaches in each case.
Aitken, Alsem, Anholt, Baines, Balmer, Bosworth, Bosworth, Brace, Chung, Crooks, Devine-Wright, Duff, Florida, Garrod, Hatch, Holloway, Kavaratzis, Keller, Kotler, Lee, Ley, Mayes, McDonald, McGranahan, McKercher, Melewar, Perry, Pritchard, Proshansky, Reimer, Richardson, Rosenfeld, Sharpley, Teller, Turner, Wang, Ward, Wilkie, Woods   +38 more
core   +2 more sources