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Digital place marketing: interaction practices with target audiences
Вестник университета, 2022 The article analyzes how the authorities and territorial administrations use marketing tools of interaction with various groups of the local population and tourists.
V. I. Aleshnikova
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The role of perspective-talking in the understanding of cooperation and relationship marketing [PDF]
, 2009 Relationship marketing has established itself as one of the main pursuits in marketing. Various viewpoints have been proposed seeking to explicate relationship marketing.
Academy of Marketing Conference : Putting Marketing in its Place +4 more
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FEBS Open Bio, EarlyView.Chemotherapies such as doxorubicin can have toxic effects on healthy cardiovascular/heart tissue. Following up on a doxorubicin toxicity study in mice without tumors where nitrate water was cardioprotective (lessened toxicity), this study with tumor‐bearing mice undergoing doxorubicin treatment showed no negative effect of nitrate and nitrite on drug ...
Rama D. Yammani +7 more
wiley +1 more source
Raumforschung und Raumordnung, 2013 The inter-municipal competition of European cities, the alignment tendencies of functional urban features as well as the growing social trend towards individualization and the communication of one’s own identity convey the importance of the city’s image
Andreas Müller
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FEBS Open Bio, EarlyView.What factors make for an effective digital learning tool in Higher Education? This systematic review identifies elements of a digital tool that published examples reveal to be features of an engaging and impactful digital tool. A systematic literature search yielded 25 research papers for analysis.
Akmal Arzeman +4 more
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Post-place branding as nomadic experiencing [PDF]
, 2018 This paper introduces post-place branding in the context of the post-representationalist turn in marketing research by drawing on Deleuze and Guattari’s (A thousand plateaus: capitalism and schizophrenia, University of
Rossolatos, George
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Enzymatic degradation of biopolymers in amorphous and molten states: mechanisms and applications
FEBS Open Bio, EarlyView.This review explains how polymer morphology and thermal state shape enzymatic degradation pathways, comparing amorphous and molten biopolymer structures. By integrating structure–reactivity principles with insights from thermodynamics and enzyme engineering, it highlights mechanisms that enable efficient polymer breakdown.
Anđela Pustak, Aleksandra Maršavelski
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Key Research Areas in Territorial Marketing from 2020 to 2025
Prace Naukowe Uniwersytetu Ekonomicznego we WrocławiuAim: The paper aims to present the identified key research areas in territorial marketing in 2020-2025. Methodology: To identify relevant research materials, a literature analysis was conducted using the licensed database Web of Science.
Aleksandra Sztuk
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FEBS Open Bio, EarlyView.This review provides an overview of bio‐based polymer sources, their unique functional properties and their environmental impact, and addresses their role as sustainable alternatives. It discusses end‐of‐life options, including composting and anaerobic digestion for renewable energy.
Sabina Kolbl Repinc +8 more
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Place Marketing Implementation in Different Administrative Subdivisions: Estonian Case Study
Eesti Majanduspoliitilised Väitlused, 2009 The principal scope of this paper is to construct the chain-of-marketing that regards the implementation of a place marketing strategy, in particular regional tourism and development policy.
Andres Agan, Triin Kask
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