Results 1 to 10 of about 822 (145)

Student’s communication skills development in the process of working with polycode texts [PDF]

Вестник Тамбовского университета. Серия: Гуманитарные науки, 2022
The theoretical justification of the linguistic and didactic potential of polycode texts for teaching professional communication in a foreign language is analyzed.
T. G. Bortnikova, M. I. Dolzhenkova
doaj   +3 more sources

The influencing potential of the conflictogenic media space in the aspect of legal culture [PDF]

SHS Web of Conferences, 2021
The authors consider the problematic field of conflictogenic media space in a linguistic-legal aspect. The goal of the article is to present the individual results of linguistic and psycholinguistic studies of polycode controversial texts.
Rogozhnikova Tatiana, Salikhova Elvina
doaj   +3 more sources

Static Polycode Text Modeling Using Network Analysis (Demotivator Dedicated to Problems of Self-Isolation) [PDF]

Научный диалог, 2022
The features of modeling a graphic-verbal polycode text, including a static image and an accompanying inscription, are considered. The study was conducted on the example of a demotivator dedicated to the problems of mass self-isolation at the very ...
M. N. Latu, A. А. Levit, M. B. Gavrilova   +2 more
doaj   +3 more sources

Medical Advertising as a Polycode Text Genre

Ученые записки Казанского университета: Серия Гуманитарные науки
This article explores the key features of contemporary medical print advertising in Russia, such as the subject matter, the interplay between words and images, expressive means and their frequency, as well as linguistic and visual indicators associated ...
N. M. Dugalich
doaj   +2 more sources

Features of a lullaby as a type of polycode text [PDF]

Актуальные проблемы филологии и педагогической лингвистики, 2020
The article is devoted to identification of the features of the Karachai-Balkarian lullaby as a text of a complex semiotic nature and determination of the role of verbal and non-verbal components in the organization of an integral communicative space. It
Ariuka I. Gelyaeva , Dzhamiliyat Dzh. Khuchinaeva   +1 more
doaj   +2 more sources

POLYCODE METAPHORIZATION IN THE TEXTS OF PUBLIC SERVICE ANNOUNCEMENTS

Неофилология, 2018
The metaphor role in the polycode advertising text representing a combination of verbal and visual codes is considered. Because the purpose of social advertising is change of behavioural models in society, a problem of use of various tools thanks to ...
Karina Eduardovna Vaygandt
doaj   +2 more sources

The Functioning of Precedent Phenomena of Soviet Origin in English-Language Mass-Communication [PDF]

Актуальные проблемы филологии и педагогической лингвистики, 2022
The article considers the technologies and mechanisms of creating a polycode English text of advertising nature by including precedent phenomena of Soviet origin.
Elena V. Dziuba, Yulia V. Rogozinnikova   +1 more
doaj   +1 more source

Iconicity as a way of exchanging scientific and technical information in academic texts in the context of sustainable development of sociolinguistic interactions [PDF]

E3S Web of Conferences, 2023
Nowadays, there is an increasing interest in non-verbal means of written forms of interpersonal communication. It is explained by the fact that the informational component and the pragmatic potential of non-verbal means of communication are often much ...
Filicheva Oksana, Pankova Victoria, Krasnova Evgenia   +2 more
doaj   +1 more source

Polycode: creolized text as manipulation means

Revista EntreLinguas, 2021
One way of influencing is to creolize a text. In the current study, it was discussed the manipulative potential of creolized texts. Adding an illustration to a verbal text allows the reader to visualize information and create a planned impact on the recipient other than the impact of a verbal text, i.e., the content of the verbal text is modified ...
Viktoriya Jurevna Garaeva, Irina Vladimirovna Vashunina   +1 more
openaire   +2 more sources

Polycode Essence of Postmodern Comic Literary Text

Theory and Practice in Language Studies, 2022
The present paper aims at the analysis of the postmodern comic literary texts and their peculiar features. In the focus of the attention is polycode organization of the texts, which is based on polystylistic and polysemiotic techniques. Application of these techniques proves that the comic depends on the carnival type of consciousness of the author ...
Viktoriia Samokhina, Olha Kuznietsova, Valentyna Pasynok   +2 more
openaire   +1 more source