Results 1 to 10 of about 816 (145)
The Formation of Polycode Text Theory [PDF]
RUDN Journal of Language Studies, Semiotics and Semantics, 2021 This review article is devoted to the theory of polycode texts that are represented as a combination of verbal and non-verbal components. This unity is supported by the meaning, structure and function, under which we mean the focus on solving a single ...
Natalia V. Novospasskaya, Huajing Zou
doaj +5 more sources
Pun processing in advertising posters: evidence from eye tracking. [PDF]
J Eye Mov Res, 2023 This study examines the process of reading polycode advertising posters, focusing in particular on the effect of a pun in the headline. The pun, or a sequence of lexical items that can be perceived as ambiguous, is contained in the headline and ...
Konovalova A, Petrova T.
europepmc +5 more sources
Color and Color Nominations in Polycode Text [PDF]
Научный диалог, 2023 The question of the relationship and interdependence of the colors used and color nominations in the polycode text and the pragmatic tasks that this text is aimed at is considered.
O. Yu. Gukosyants +2 more
doaj +4 more sources
CONCEPTUAL ARTWORK AS A POLYCODE TEXT [PDF]
Polylinguality and Transcultural Practices, 2016 The present article analyses a conceptual artwork as a polycode text whose perception requires interactions of multiple sensory channels of an individual. It emphasizes relationships of all artwork’s components in different perception levels.
V A Berest
doaj +3 more sources
Student’s communication skills development in the process of working with polycode texts [PDF]
Вестник Тамбовского университета. Серия: Гуманитарные науки, 2022 The theoretical justification of the linguistic and didactic potential of polycode texts for teaching professional communication in a foreign language is analyzed.
T. G. Bortnikova, M. I. Dolzhenkova
doaj +3 more sources
Terminological system of the polycode text theory
Russian Language Studies, 2022 The formation of the terminological system of the polycode text theory as part of the lexical system of the Russian language is the current interest of Russian scientists’ research.
Natalia V. Novospasskaya +1 more
doaj +2 more sources
The influencing potential of the conflictogenic media space in the aspect of legal culture [PDF]
SHS Web of Conferences, 2021 The authors consider the problematic field of conflictogenic media space in a linguistic-legal aspect. The goal of the article is to present the individual results of linguistic and psycholinguistic studies of polycode controversial texts.
Rogozhnikova Tatiana, Salikhova Elvina
doaj +3 more sources
Static Polycode Text Modeling Using Network Analysis (Demotivator Dedicated to Problems of Self-Isolation) [PDF]
Научный диалог, 2022 The features of modeling a graphic-verbal polycode text, including a static image and an accompanying inscription, are considered. The study was conducted on the example of a demotivator dedicated to the problems of mass self-isolation at the very ...
M. N. Latu +2 more
doaj +3 more sources
Museum catalogue as a polycode text
Записки з романо-германської філології, 2015 The article suggests the author’s interpretation of communicative unity of a picture reproduction and its text annotation in a museum catalogue as a type of polycode text.
І. М. Колегаєва
doaj +3 more sources
Strategies for Сreating the Image of a Politician in an Arabic Polycode Text of the Series “٣ اختيار” [PDF]
RUDN Journal of Language Studies, Semiotics and Semantics, 2023 According to the classification of speech strategies by O.S. Issers, semantic, lexicogrammatical, and pragmatic indicators act as linguistic indicators of speech strategies.
Natalia M. Dugalich +2 more
doaj +3 more sources