Results 11 to 20 of about 816 (145)

Semiotics of Medical Discourse [PDF]

RUDN Journal of Language Studies, Semiotics and Semantics
Medical discourse as an institutional discourse is considered simultaneously in several aspects: genre palette; discourse participants and their communicative strategies and speech behaviour; forms of communication between patient and doctor; methods and
Yulia N. Ebzeeva, Natalia M. Dugalich
doaj   +2 more sources

POLYCODE TEXT AS A SPACE OF CONFLICTOGENITY MANIFESTATION

Вестник Волгоградского государственного университета: Серия 2. Языкознание
The article is devoted to the identification of the linguasemiotic features of a polycode text as a space for manifestation of conflictogenicity. The novelty of the research consists in a detailed examination of the graphic and verbal components of a ...
Oleg A. Alimuradov, Maxim N. Latu, Aleksey V. Razduyev   +2 more
doaj   +2 more sources

PRECEDENT PHENOMENA AS MEANS OF ESTABLISHING ATTRACTIVENESS IN POLYCODE INTERNET TEXT

Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2020
The article deals with the problem of precedent phenomena use for realization of the attractiveness effect. The role of traditional and innovative precedent phenomena (memes) in polycode internet media-text aimed at attracting attention of the audience
Timur B. Radbil, Alexey I. Pomazov
doaj   +2 more sources

Packaging Information as a Polycode Advertising Text: Impact Tools

Научный диалог, 2020
The article is devoted to the analysis of polycode advertising texts placed on food packaging. The relevance of the study is determined by the fact that at present, when the decision to purchase is often made directly at the point of sale, the role of ...
M. V. Terskikh
doaj   +3 more sources

Polycode vs. creolized text: terminology problems

RUDN Journal of Language Studies, Semiotics and Semantics, 2012
Terminology of semiotically complicated communication existing within the framework of modern mediacommunications, including electronic mass-media, demands descriptive and prescriptive comprehension.
O I Maksimenko
doaj   +1 more source

Medical Advertising as a Polycode Text Genre

Ученые записки Казанского университета: Серия Гуманитарные науки
This article explores the key features of contemporary medical print advertising in Russia, such as the subject matter, the interplay between words and images, expressive means and their frequency, as well as linguistic and visual indicators associated ...
N. M. Dugalich
doaj   +2 more sources

Features of a lullaby as a type of polycode text [PDF]

Актуальные проблемы филологии и педагогической лингвистики, 2020
The article is devoted to identification of the features of the Karachai-Balkarian lullaby as a text of a complex semiotic nature and determination of the role of verbal and non-verbal components in the organization of an integral communicative space. It
Ariuka I. Gelyaeva , Dzhamiliyat Dzh. Khuchinaeva   +1 more
doaj   +2 more sources

SIMULACRUM IN STATIC-DYNAMIC SCOPE OF THE SCREEN (a case study of polycode-multimodal texts of the Internet) [PDF]

RUDN Journal of Language Studies, Semiotics and Semantics, 2018
With onset of the computer and electronic revolution, with the expansion of the Internet the modern world culture is based not on the bookish, but on the screen form of the text existence. Heterogeneous texts have replace homogeneous texts.
Yulia A Evgrafova, Olga I Maksimenko
doaj   +2 more sources

Frequently Represented Sense Components in Memes and Demotivators Dedicated to Lockdown [PDF]

Научный диалог, 2020
The article is devoted to the study of sense components that are often represented in the content of static polycode texts, in particular, demotivators and memes devoted to the phenomenon of mass lockdown.
M. N. Latu
doaj   +3 more sources

Cognitive processing of educational polycode text: An experimental eye-tracking study [PDF]

Training, Language and Culture
This study investigates the cognitive processing of educational PCTs by Russian-speaking readers, addressing the research gap concerning how this process is executed, regulated, and influenced by various factors.
Inna V. Tubalova, Alena V. Garina
doaj   +3 more sources