Results 11 to 20 of about 822 (145)

Pun processing in advertising posters: evidence from eye tracking. [PDF]

J Eye Mov Res, 2023
This study examines the process of reading polycode advertising posters, focusing in particular on the effect of a pun in the headline. The pun, or a sequence of lexical items that can be perceived as ambiguous, is contained in the headline and ...
Konovalova A, Petrova T.
europepmc   +5 more sources

The Formation of Polycode Text Theory [PDF]

RUDN Journal of Language Studies, Semiotics and Semantics, 2021
This review article is devoted to the theory of polycode texts that are represented as a combination of verbal and non-verbal components. This unity is supported by the meaning, structure and function, under which we mean the focus on solving a single ...
Natalia V. Novospasskaya, Huajing Zou
doaj   +5 more sources

Color and Color Nominations in Polycode Text [PDF]

Научный диалог, 2023
The question of the relationship and interdependence of the colors used and color nominations in the polycode text and the pragmatic tasks that this text is aimed at is considered.
O. Yu. Gukosyants, O. A. Alimuradov, A. A. Gorzhaya   +2 more
doaj   +4 more sources

CONCEPTUAL ARTWORK AS A POLYCODE TEXT [PDF]

Polylinguality and Transcultural Practices, 2016
The present article analyses a conceptual artwork as a polycode text whose perception requires interactions of multiple sensory channels of an individual. It emphasizes relationships of all artwork’s components in different perception levels.
V A Berest
doaj   +3 more sources

Terminological system of the polycode text theory

Russian Language Studies, 2022
The formation of the terminological system of the polycode text theory as part of the lexical system of the Russian language is the current interest of Russian scientists’ research.
Natalia V. Novospasskaya, Natalia M. Dugalich   +1 more
doaj   +2 more sources

Museum catalogue as a polycode text

Записки з романо-германської філології, 2015
The article suggests the author’s interpretation of communicative unity of a picture reproduction and its text annotation in a museum catalogue as a type of polycode text.
І. М. Колегаєва
doaj   +3 more sources

Strategies for Сreating the Image of a Politician in an Arabic Polycode Text of the Series “٣ اختيار” [PDF]

RUDN Journal of Language Studies, Semiotics and Semantics, 2023
According to the classification of speech strategies by O.S. Issers, semantic, lexicogrammatical, and pragmatic indicators act as linguistic indicators of speech strategies.
Natalia M. Dugalich, Aurika T. Shavtikova, Okil Izildin   +2 more
doaj   +3 more sources

POLYCODE TEXT AS A SPACE OF CONFLICTOGENITY MANIFESTATION

Вестник Волгоградского государственного университета: Серия 2. Языкознание
The article is devoted to the identification of the linguasemiotic features of a polycode text as a space for manifestation of conflictogenicity. The novelty of the research consists in a detailed examination of the graphic and verbal components of a ...
Oleg A. Alimuradov, Maxim N. Latu, Aleksey V. Razduyev   +2 more
doaj   +2 more sources

Semiotics of Medical Discourse [PDF]

RUDN Journal of Language Studies, Semiotics and Semantics
Medical discourse as an institutional discourse is considered simultaneously in several aspects: genre palette; discourse participants and their communicative strategies and speech behaviour; forms of communication between patient and doctor; methods and
Yulia N. Ebzeeva, Natalia M. Dugalich
doaj   +2 more sources

PRECEDENT PHENOMENA AS MEANS OF ESTABLISHING ATTRACTIVENESS IN POLYCODE INTERNET TEXT

Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2020
The article deals with the problem of precedent phenomena use for realization of the attractiveness effect. The role of traditional and innovative precedent phenomena (memes) in polycode internet media-text aimed at attracting attention of the audience
Timur B. Radbil, Alexey I. Pomazov
doaj   +2 more sources