Results 21 to 30 of about 816 (145)
POLYCODE METAPHORIZATION IN THE TEXTS OF PUBLIC SERVICE ANNOUNCEMENTS
Неофилология, 2018 The metaphor role in the polycode advertising text representing a combination of verbal and visual codes is considered. Because the purpose of social advertising is change of behavioural models in society, a problem of use of various tools thanks to ...
Karina Eduardovna Vaygandt
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The Functioning of Precedent Phenomena of Soviet Origin in English-Language Mass-Communication [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2022 The article considers the technologies and mechanisms of creating a polycode English text of advertising nature by including precedent phenomena of Soviet origin.
Elena V. Dziuba +1 more
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Iconicity as a way of exchanging scientific and technical information in academic texts in the context of sustainable development of sociolinguistic interactions [PDF]
E3S Web of Conferences, 2023 Nowadays, there is an increasing interest in non-verbal means of written forms of interpersonal communication. It is explained by the fact that the informational component and the pragmatic potential of non-verbal means of communication are often much ...
Filicheva Oksana +2 more
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Polycode: creolized text as manipulation means
Revista EntreLinguas, 2021 One way of influencing is to creolize a text. In the current study, it was discussed the manipulative potential of creolized texts. Adding an illustration to a verbal text allows the reader to visualize information and create a planned impact on the recipient other than the impact of a verbal text, i.e., the content of the verbal text is modified ...
Viktoriya Jurevna Garaeva +1 more
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Polycode Essence of Postmodern Comic Literary Text
Theory and Practice in Language Studies, 2022 The present paper aims at the analysis of the postmodern comic literary texts and their peculiar features. In the focus of the attention is polycode organization of the texts, which is based on polystylistic and polysemiotic techniques. Application of these techniques proves that the comic depends on the carnival type of consciousness of the author ...
Viktoriia Samokhina +2 more
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Ways of text adaptation by means of creolization in pedagogical discourse [PDF]
E3S Web of Conferences, 2021 This research is focused on creolized or polycode texts functioning in pedagogical discourse and the ways of text adaptation by means of creolization.
Pervukhina Svetlana, Lysova Olga
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Язык и текст, 2023 The article addresses ekphrasis as a kind of polycode text that combines elements of different sign systems. The purpose of the work is to study the relationship between verbal and visual (iconic) elements in a detailed portrait ekphrasis ...
Y.V. Yarovikova, E.A. Balygina
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System Modifications of the Initial Content of Media Polycode Representatives in Complex Precedent Phenomena [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2023 The article studies systemic modifications of the original content in complex precedent phenomenon «Directed by Robert B. Weide» in polymodal units. The study is aimed at analyzing the linguo-semiotic specifics of encoding of polycode representatives in ...
Tatiana V. Marchenko +1 more
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Reading the Signs”: Aspects of Perception of a Game Polycode Text in Space of a Modern City
Научный диалог, 2022 One of the new linguocreative practices of organizing the city space as a cultural text is analyzed. The game discourse of polycode texts is considered, which combine elements of different semiotic systems: signs of traffic rules, supplemented by ...
T. A. Gridina, N. I. Konovalova
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Interpreting textbook as a Global Polycode Text in Primary Comprehensive School [PDF]
ARPHA Proceedings, 2021 The article regards the issue of a school textbook considered as a book for the new types of reading comprehension and interpretation against the modern digital environment.
Julia Shulekina
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