Packaging Information as a Polycode Advertising Text: Impact Tools
Научный диалог, 2020 The article is devoted to the analysis of polycode advertising texts placed on food packaging. The relevance of the study is determined by the fact that at present, when the decision to purchase is often made directly at the point of sale, the role of ...
M. V. Terskikh
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Polycode vs. creolized text: terminology problems
RUDN Journal of Language Studies, Semiotics and Semantics, 2012 Terminology of semiotically complicated communication existing within the framework of modern mediacommunications, including electronic mass-media, demands descriptive and prescriptive comprehension.
O I Maksimenko
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Cognitive processing of educational polycode text: An experimental eye-tracking study [PDF]
Training, Language and CultureThis study investigates the cognitive processing of educational PCTs by Russian-speaking readers, addressing the research gap concerning how this process is executed, regulated, and influenced by various factors.
Inna V. Tubalova, Alena V. Garina
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SIMULACRUM IN STATIC-DYNAMIC SCOPE OF THE SCREEN (a case study of polycode-multimodal texts of the Internet) [PDF]
RUDN Journal of Language Studies, Semiotics and Semantics, 2018 With onset of the computer and electronic revolution, with the expansion of the Internet the modern world culture is based not on the bookish, but on the screen form of the text existence. Heterogeneous texts have replace homogeneous texts.
Yulia A Evgrafova, Olga I Maksimenko
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Frequently Represented Sense Components in Memes and Demotivators Dedicated to Lockdown [PDF]
Научный диалог, 2020 The article is devoted to the study of sense components that are often represented in the content of static polycode texts, in particular, demotivators and memes devoted to the phenomenon of mass lockdown.
M. N. Latu
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Ways of text adaptation by means of creolization in pedagogical discourse [PDF]
E3S Web of Conferences, 2021 This research is focused on creolized or polycode texts functioning in pedagogical discourse and the ways of text adaptation by means of creolization.
Pervukhina Svetlana, Lysova Olga
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Язык и текст, 2023 The article addresses ekphrasis as a kind of polycode text that combines elements of different sign systems. The purpose of the work is to study the relationship between verbal and visual (iconic) elements in a detailed portrait ekphrasis ...
Y.V. Yarovikova, E.A. Balygina
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System Modifications of the Initial Content of Media Polycode Representatives in Complex Precedent Phenomena [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2023 The article studies systemic modifications of the original content in complex precedent phenomenon «Directed by Robert B. Weide» in polymodal units. The study is aimed at analyzing the linguo-semiotic specifics of encoding of polycode representatives in ...
Tatiana V. Marchenko +1 more
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Reading the Signs”: Aspects of Perception of a Game Polycode Text in Space of a Modern City
Научный диалог, 2022 One of the new linguocreative practices of organizing the city space as a cultural text is analyzed. The game discourse of polycode texts is considered, which combine elements of different semiotic systems: signs of traffic rules, supplemented by ...
T. A. Gridina, N. I. Konovalova
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Jezično-vizualna igra riječi u memetičkom ratovanju protiv ruske agresije u Ukrajini [PDF]
, 2023 With humor, which has long been known as a coping mechanism in extreme crises, punning memes, armed with words and images, have become weapons of ‘mass disruption’ influencing the hearts and minds of a target audience. This invites the examination of how
Bielova, Maryna
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