Results 31 to 40 of about 816 (145)
Jezično-vizualna igra riječi u memetičkom ratovanju protiv ruske agresije u Ukrajini [PDF]
, 2023 With humor, which has long been known as a coping mechanism in extreme crises, punning memes, armed with words and images, have become weapons of ‘mass disruption’ influencing the hearts and minds of a target audience. This invites the examination of how
Bielova, Maryna
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Polycode texts in university educational reading: methodology for demand and effectiveness analysis (article I) [PDF]
, 2023 В условиях трансформации традиционных учебных текстов в сложные текстовые образования поликодового толка, передающие информацию читателям по нескольким каналам, возникает вопрос о востребованности и эффективности их использования в высшем образовании ...
Айзикова, Ирина Александровна +1 more
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French medical memes: Themes, language, functions [PDF]
Training, Language and CultureThe study concerns the organisation and content of both the visual and verbal elements within the polycode text of French-language memes that pertain to medical discourse.
Natalia M. Dugalich, Yulia N. Ebzeeva
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Экстремистский интернет-дискурс: правовые, научные и практические аспекты судебно-лингвистической экспертизы [PDF]
, 2020 The paper presents a discussion of legal, scientific, and practical aspects of forensic linguistic analysis of the Internet extremist discourse as practiced at present and might be improved in the future.
E. Galyashina I. +1 more
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Precedent Anthroponyms of Soviet Origin in English Polycode Advertising Text
Научный диалог, 2021 The article analyzes precedent anthroponyms of the Soviet origin in multimodal texts of American and British advertising. The study aims at analyzing precedent anthroponyms of the Soviet origin in English multimodal texts from the linguoaxiological and ...
E. V. Dziuba, Yu. V. Rogozinnikova
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FROM TEXT TO POLYCODE TEXT: SEMIOTIC CHANGES IN TEXT PRODUCTION
RESEARCH TRENDS IN MODERN LINGUISTICS AND LITERATURE, 2018 The article is devoted to the investigation of the linguistic notions of “text” and “polycode text”. The notion of a text has recently undergone a lot of changes in its interpretation. Nowadays, while defining of texts it has been offered to take into account different approaches to their study including not only grammatical, cognitive-semantic ...
Yulia Gordienko, Tetiana Semeniuk
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The manipulation of the advertising discourse: rhetoric and stylistic aspects [PDF]
, 2021 The article presents communicative, stylistic and rhetoric facets of the advertising discourse. The purpose of the study is to give consideration to communicative (rhetoric and stylistic) means of the advertising discourse in the role of suggestive ...
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Museum As Information and Communicative Educational Institution [PDF]
, 2020 This article discusses new functions of museums and considers the role of a school museum as an information and communication space within an educational institution.
Ya. Murzina, Irina
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PRECEDENCE IN MEDIA DISCOURSES: ON THE STUDY OF VERBAL AND NON-VERBAL PHENOMENA
Гуманитарные и юридические исследования, 2021 The development of new media and their interaction with traditional media creates unique opportunities for creolizing discourse and supplementing the information flow. It also contributes to the formation of cultural artifacts, references to them and new
T. V. Marchenko
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RUDN Journal of Language Studies, Semiotics and Semantics, 2020 Homogeneous texts are being replaced by heterogeneous texts that are called audio-visual ones; texts and teletexts belong to the most formed of them. On the ground of cinema and television the texts with the unique structure that combines verbal and non ...
Yulia A. Evgrafova
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