Results 31 to 40 of about 822 (145)
Interpreting textbook as a Global Polycode Text in Primary Comprehensive School [PDF]
ARPHA Proceedings, 2021 The article regards the issue of a school textbook considered as a book for the new types of reading comprehension and interpretation against the modern digital environment.
Julia Shulekina
doaj +3 more sources
Polycode texts in university educational reading: methodology for demand and effectiveness analysis (article I) [PDF]
, 2023 В условиях трансформации традиционных учебных текстов в сложные текстовые образования поликодового толка, передающие информацию читателям по нескольким каналам, возникает вопрос о востребованности и эффективности их использования в высшем образовании ...
Айзикова, Ирина Александровна +1 more
core +2 more sources
French medical memes: Themes, language, functions [PDF]
Training, Language and CultureThe study concerns the organisation and content of both the visual and verbal elements within the polycode text of French-language memes that pertain to medical discourse.
Natalia M. Dugalich, Yulia N. Ebzeeva
doaj +1 more source
Экстремистский интернет-дискурс: правовые, научные и практические аспекты судебно-лингвистической экспертизы [PDF]
, 2020 The paper presents a discussion of legal, scientific, and practical aspects of forensic linguistic analysis of the Internet extremist discourse as practiced at present and might be improved in the future.
E. Galyashina I. +1 more
core +2 more sources
Cartoon as a polycode text genre [PDF]
Жанры речиThe article discusses a problem of analysis of a polycode (multimodal) text as a hybrid phenomenon. Complex semiotic systems, which imply simultaneous use of codes on the levels of graphics, sound and traditional text format, present a problem for ...
Chudinov, Anatoly Prokopievich +1 more
doaj +1 more source
Precedent Anthroponyms of Soviet Origin in English Polycode Advertising Text
Научный диалог, 2021 The article analyzes precedent anthroponyms of the Soviet origin in multimodal texts of American and British advertising. The study aims at analyzing precedent anthroponyms of the Soviet origin in English multimodal texts from the linguoaxiological and ...
E. V. Dziuba, Yu. V. Rogozinnikova
doaj +1 more source
FROM TEXT TO POLYCODE TEXT: SEMIOTIC CHANGES IN TEXT PRODUCTION
RESEARCH TRENDS IN MODERN LINGUISTICS AND LITERATURE, 2018 The article is devoted to the investigation of the linguistic notions of “text” and “polycode text”. The notion of a text has recently undergone a lot of changes in its interpretation. Nowadays, while defining of texts it has been offered to take into account different approaches to their study including not only grammatical, cognitive-semantic ...
Yulia Gordienko, Tetiana Semeniuk
openaire +2 more sources
The manipulation of the advertising discourse: rhetoric and stylistic aspects [PDF]
, 2021 The article presents communicative, stylistic and rhetoric facets of the advertising discourse. The purpose of the study is to give consideration to communicative (rhetoric and stylistic) means of the advertising discourse in the role of suggestive ...
core +3 more sources
Museum As Information and Communicative Educational Institution [PDF]
, 2020 This article discusses new functions of museums and considers the role of a school museum as an information and communication space within an educational institution.
Ya. Murzina, Irina
core +2 more sources
, 2021 The present article is devoted to the exploration of modern forms of communication and the medialinguistic features of Internet communication. The essence of paralinguistic means in the formation of media text and media discourse is revealed.Keywords ...
Abduvahidovich, Rustamov Dilshodbek
core +2 more sources