Results 1 to 10 of about 25,438 (168)
The role of brand equity in a new rebranding strategy of a private label brand
Journal of Business Research, 2020 Abstract The purpose of this study is to understand the effects of the rebranding process on private label performance output, namely, on brand equity. More specifically, the study aims to investigate the performance of brand equity constructs (brand awareness, brand associations, perceived quality and brand loyalty) before and after the rebranding ...
Davcik Nebojsa S, Catarina Marques
exaly +5 more sources
Energy Reports, 2022 This paper presents a wireless power transfer (WPT) technique based on self-resonant Conformal Strongly Coupled Magnetic Resonance (CSCMR) model. The proposed model is compared to a capacitor-loaded mode in terms of their transmission efficiency through ...
Molefi J. Makhetha +2 more
doaj +1 more source
Higher Education Branding In Private University In Electronic Word-Of-Mouth At Medan City
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021 This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar +1 more
doaj +1 more source
Heliyon, 2022 This study compares the direct and indirect effects of corporate social responsibility (CSR) on brand equity and brand loyalty between public and private universities.
Poh Ling Tan +2 more
doaj +1 more source
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021 This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar, Ani Murwani Muhar
doaj +1 more source
Foods, 2022 Geographical Indications (GIs) can increase producer margins and contribute to local economic development, but the extent to which they do so depends on the nature of consumer demand.
Áron Török +4 more
doaj +1 more source
Cost management environment retail food [PDF]
Ekonomski Pogledi, 2013 Lately an increasing influence environmental costs on the performance of companies in all sectors, which means the food sector and food retail. That is why they recently paid, both in theory and in practice, all the more attention.
Lukić Radojko
doaj +1 more source
The effect of store image and service quality on private label brand image and purchase intention [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers.
Nima Soltani-Nejad +3 more
doaj +1 more source
Internal Branding and the Competitive Performance of Private Universities in Ghana [PDF]
Journal of Competitiveness, 2016 The objective of this paper is in three fold. First, to examine the inter-relationship between internal branding and performance of private universities.
Amegbe Hayford
doaj +1 more source
International Journal of Technology, 2023 Consumers' lack of trust in the private label brand is thought to be the root cause of private label's failure in developing markets, particularly in Asia. To improve their market share in developing markets, retailers must address private-label brand
Stany Wee Lian Fong +2 more
doaj +1 more source