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PRIVATE BRAND: BRAND EQUITY MEMEDIASI STRATEGI PRIVATE BRAND DAN BRAND PERSONALITY DENGAN BRAND PREFERENCE [PDF]
E-Jurnal Manajemen, 2017 Produk private brand yang biasa ditemukan pada produk kebutuhan sehari-hari kini telah berkembang ke arah sektor fashion. Konsumen bebas memilih brand manapun yang ingin mereka gunakan, sehingga menimbulkan brand preference konsumen terhadap suatu brand.
Ni Kadek Dwi Suputri Duryana +1 more
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Energy Reports, 2022 This paper presents a wireless power transfer (WPT) technique based on self-resonant Conformal Strongly Coupled Magnetic Resonance (CSCMR) model. The proposed model is compared to a capacitor-loaded mode in terms of their transmission efficiency through ...
Molefi J. Makhetha +2 more
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Higher Education Branding In Private University In Electronic Word-Of-Mouth At Medan City
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021 This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar +1 more
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Heliyon, 2022 This study compares the direct and indirect effects of corporate social responsibility (CSR) on brand equity and brand loyalty between public and private universities.
Poh Ling Tan +2 more
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Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021 This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar, Ani Murwani Muhar
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Foods, 2022 Geographical Indications (GIs) can increase producer margins and contribute to local economic development, but the extent to which they do so depends on the nature of consumer demand.
Áron Török +4 more
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The effect of store image and service quality on private label brand image and purchase intention [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers.
Nima Soltani-Nejad +3 more
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Internal Branding and the Competitive Performance of Private Universities in Ghana [PDF]
Journal of Competitiveness, 2016 The objective of this paper is in three fold. First, to examine the inter-relationship between internal branding and performance of private universities.
Amegbe Hayford
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Do Brand Development Touchpoints Influence Private Higher Education Institutions’ Brand Equity?
Jurnal Pendidikan Ekonomi dan Bisnis (JPEB), 2022 Privately-managed higher education institutions that play a notable role in the Indonesian higher education sector, in today's increasingly competitive environment, need to develop brand equity to secure the existence and ensure the institutions ...
Sarwono Nursito
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International Journal of Technology, 2023 Consumers' lack of trust in the private label brand is thought to be the root cause of private label's failure in developing markets, particularly in Asia. To improve their market share in developing markets, retailers must address private-label brand
Stany Wee Lian Fong +2 more
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