THE POWER OF PRIVATE BRANDS [PDF]
CBU International Conference Proceedings, 2017 National brands are well-known and popular brands of manufacturers, such as Coca Cola, McDonald's, Milka, Maggi, Colgate, Toblerone, Evian, Knorr, etc. These brands usually are well accepted and favorites of consumers. They associate with high quality, availability, feelings, experiences, promotions, and events.
Savica Dimitrieska +3 more
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Creating employee-based brand equity through integrated marketing communication and social media adoption: Indonesian private universities [PDF]
International Journal of Data and Network Science, 2023 The study employed a quantitative method to investigate the association between social media adoption, integrated marketing communication, and employee-based brand equity for 34 private universities in Jakarta, Indonesia.
Wenny Candra Mandagie +1 more
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Management şi Marketing, 2020 The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi +2 more
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The mediating effect of customer satisfaction in relationship with service quality, corporate social responsibility, perceived quality and brand loyalty [PDF]
Management Science Letters, 2021 This paper aims to examine empirically the mediation role of customer satisfaction between service quality, customer perceived value, corporate social responsibility, and brand loyalty at Lebanese private universities.
Khawaja, Lama +2 more
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Negative brand beliefs and brand usage [PDF]
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Romaniuk, Jenni, Winchester, Maxwell
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Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
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University branding: different roles of brand personality and satisfaction
Jurnal Siasat Bisnis, 2020 This study aims to provide an integrative framework that investigates the effect of brand experience on loyalty that is mediated by brand personality and satisfaction in the context of an Indonesia’s private university branding.
Nonik Kusuma Ningrum +2 more
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The Importance of Store Image and Retail Service Quality in Private Brand Image-Building
Entrepreneurial Business and Economics Review, 2017 Objective: The purpose of this research is to highlight the role which store image and retail service quality can play in private brand image-building in the context of an emerging market in South-Eastern Europe (i.e. Bosnia and Herzegovina). We propose
Adi Alić +2 more
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A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain [PDF]
, 2015 Molinillo,S., Ekinci, Y., Japutra, A. (2014)'A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain'. in Martínez-López, Gázquez-Abad, J.C. and Sethuraman, R. J.A.
Ekinci, Yuksel +6 more
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The Mediating Role of Brand Awareness in the Relationship between Social Media Quality and Brand Image: An Applied Study on the Private Higher Education Institutions in Egypt [PDF]
المجلة العربية للإدارةThe research focuses on the role of brand awareness as a mediator in the relationship between social media quality and brand image in the private higher education institutions in Egypt from the student’s perspective.
Mona H. Mussa
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