Creating employee-based brand equity through integrated marketing communication and social media adoption: Indonesian private universities [PDF]
International Journal of Data and Network Science, 2023 The study employed a quantitative method to investigate the association between social media adoption, integrated marketing communication, and employee-based brand equity for 34 private universities in Jakarta, Indonesia.
Wenny Candra Mandagie +1 more
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Cost management environment retail food [PDF]
Ekonomski Pogledi, 2013 Lately an increasing influence environmental costs on the performance of companies in all sectors, which means the food sector and food retail. That is why they recently paid, both in theory and in practice, all the more attention.
Lukić Radojko
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The mediating effect of customer satisfaction in relationship with service quality, corporate social responsibility, perceived quality and brand loyalty [PDF]
Management Science Letters, 2021 This paper aims to examine empirically the mediation role of customer satisfaction between service quality, customer perceived value, corporate social responsibility, and brand loyalty at Lebanese private universities.
Khawaja, Lama +2 more
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A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain [PDF]
, 2015 Molinillo,S., Ekinci, Y., Japutra, A. (2014)'A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain'. in Martínez-López, Gázquez-Abad, J.C. and Sethuraman, R. J.A.
A Cuneo +32 more
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Management şi Marketing, 2020 The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi +2 more
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Sustainable business development of private hospitals in Vietnam: Determinants of patient satisfaction, patient loyalty and revisit intention [PDF]
Problems and Perspectives in Management, 2021 The role of private hospitals is increasingly important in Vietnam. The study aims to determine associations between service quality and hospital brand image with satisfaction and patient loyalty, revisit intention at private hospitals in Vietnam ...
Phan Thanh Hai +3 more
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University branding: different roles of brand personality and satisfaction
Jurnal Siasat Bisnis, 2020 This study aims to provide an integrative framework that investigates the effect of brand experience on loyalty that is mediated by brand personality and satisfaction in the context of an Indonesia’s private university branding.
Nonik Kusuma Ningrum +2 more
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The Importance of Store Image and Retail Service Quality in Private Brand Image-Building
Entrepreneurial Business and Economics Review, 2017 Objective: The purpose of this research is to highlight the role which store image and retail service quality can play in private brand image-building in the context of an emerging market in South-Eastern Europe (i.e. Bosnia and Herzegovina). We propose
Adi Alić +2 more
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Al-Ishlah: Jurnal Pendidikan, 2022 Brand reputation is important when choosing an education. Universities that already have a brand reputation can more easily attract prospective new students. There is a phenomenon where Private Universities are using extended brand reputation to compete.
Evi Sofia +3 more
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EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
Jurnal Aplikasi Manajemen, 2023 Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses.
Effly Juvita Andarini, Yeshika Alversia
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