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Brand Positioning as A Mediator in The Relationship between Social Media Quality and Brand Loyalty: An Applied Study on The Private Universities in Egypt [PDF]
المجلة العربية للإدارةThe research investigates the role of brand positioning as a mediator in the relationship between social media quality and brand loyalty in private higher education institutions in Egypt from the student’s perspective.
Mona H. Mussa
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Design management methods in private label brand development: case Stockmann, Cristelle & Co [PDF]
, 2013 In this thesis I conduct a brand research on Stockmann private label Cristelle & Co through consumer involvement. The theory behind this is design thinking where consumers are integrated into the design process. The aim of this thesis was to find out how
Suhonen, Marianna
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Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers [PDF]
المجلة العلمية للاقتصاد والتجارة, 2017 The importance of private label brands has increased; several factors have been affecting the attitude towards private label brands. This research examines the relationship between the antecedents and consequences of private label attitude.
Madiha Metawie, Reham I. Elseidi
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Sustainable business development of private hospitals in Vietnam: Determinants of patient satisfaction, patient loyalty and revisit intention [PDF]
Problems and Perspectives in Management, 2021 The role of private hospitals is increasingly important in Vietnam. The study aims to determine associations between service quality and hospital brand image with satisfaction and patient loyalty, revisit intention at private hospitals in Vietnam ...
Phan Thanh Hai +3 more
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Al-Ishlah: Jurnal Pendidikan, 2022 Brand reputation is important when choosing an education. Universities that already have a brand reputation can more easily attract prospective new students. There is a phenomenon where Private Universities are using extended brand reputation to compete.
Evi Sofia +3 more
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Integration of wireless power transfer and low power wide area networks in IoT applications—A review
Sensors InternationalThe significance of a more convenient and sustainable power transfer has been more crucial recently with the increasing need for low power electronic devices and their applications in internet of things (IoT).
Molefi J. Makhetha +2 more
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Journal of Management and Business Education, 2020 This research was carried out to examine the role of university brand capital in Spanish private universities. To get the aim, an empirical study is carried out with a quantitative sample of 993 valid responses from different agents involved (343 ...
Javier Casanoves-Boix +2 more
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EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
Jurnal Aplikasi Manajemen, 2023 Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses.
Effly Juvita Andarini, Yeshika Alversia
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, 2023 In innovation adoption, potential adopters are expected to rely on the brand name of the innovation to determine its quality level. Because risks are involved in most innovation adoption, dependency appears between the consumer and the brand. With little
Wee, Stany Lian Fong +2 more
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Journal of Management Small and Medium Enterprises (SME's), 2022 The purpose of this study is to analyze the effect of Perceived Price and Quality on Repurchase Intention for private label brand products (non-food category) at Yogya & Griya department stores, Bandung. This study uses 140 respondents who had purchased
Riska Fitri Ratnafuri +2 more
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