Results 21 to 30 of about 655,756 (315)
THE POWER OF PRIVATE BRANDS [PDF]
CBU International Conference Proceedings, 2017 National brands are well-known and popular brands of manufacturers, such as Coca Cola, McDonald's, Milka, Maggi, Colgate, Toblerone, Evian, Knorr, etc. These brands usually are well accepted and favorites of consumers. They associate with high quality, availability, feelings, experiences, promotions, and events.
Savica Dimitrieska +3 more
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Journal of Management and Business Education, 2020 This research was carried out to examine the role of university brand capital in Spanish private universities. To get the aim, an empirical study is carried out with a quantitative sample of 993 valid responses from different agents involved (343 ...
Javier Casanoves-Boix +2 more
doaj +1 more source
Journal of Management Small and Medium Enterprises (SME's), 2022 The purpose of this study is to analyze the effect of Perceived Price and Quality on Repurchase Intention for private label brand products (non-food category) at Yogya & Griya department stores, Bandung. This study uses 140 respondents who had purchased
Riska Fitri Ratnafuri +2 more
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Private Labels, National Brands and Food Prices [PDF]
Review of Industrial Organization, 2008 We study the relationships between national brand prices and the development of private labels, using home-scanned data from a consumer survey reporting purchases for 218 food products. When the impact of private label development is significant (116 cases out of 218), we observe a positive correlation (89%) between brand price and purchases of private
Bontemps, Christophe +2 more
openaire +7 more sources
Analisis Pengaruh Citra Toko, Citra Merek Produk Private Label, Dan Nilai Yang Persepsikan Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan Giant Di Kota Malang) [PDF]
, 2016 : The purpose of this study was to investigate the direct effect of store image, private label brand image, and perceived value to customer loyalty. This study also investigates the indirect effect mediated by private label brand image and perceived ...
Aryanti, R. (Rian) +2 more
core +2 more sources
Integration of wireless power transfer and low power wide area networks in IoT applications—A review
Sensors InternationalThe significance of a more convenient and sustainable power transfer has been more crucial recently with the increasing need for low power electronic devices and their applications in internet of things (IoT).
Molefi J. Makhetha +2 more
doaj +1 more source
Revista CEA, 2020 Brands are strategic prerequisites that help organizations to generate more value for customers and sustainable competitive advantage among competitors.
Nurina Putri Handayani, Aldrin Herwany
doaj +1 more source
Credibility Perception of Viewers and Brand Equity: A Case Study of Private News Channels in Karachi
JISR Management and Social Sciences & Economics, 2010 This research studies the key indicators of brand credibility of a selected number of private news channels and aims to reveal the association of brand credibility with the brand equity of these channels.
Talha Chishti, Mustaghis ur Rahman
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Positioning of Private Label Cheese Brands in the Republic of Serbia
Contemporary Agriculture, 2019 Over the past few decades, private label brands have been gaining market share in numerous retail outlets. This paper first elucidates the concepts of brand positioning, brand management and branding itself.
Dubravka Užar +2 more
doaj +1 more source
Examining antecedents and consequences of university brand image [PDF]
Management Science Letters, 2019 This research empirically attempted to assess the effect of brand familiarity and perceived ser-vice quality on brand image as well as to explore the position of brand image on student satis-faction in addressing previous efforts' mixed outcomes and ...
Abdelbaset Alkhawaldeh +3 more
doaj +1 more source