Results 91 to 100 of about 2,310,105 (300)
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study examines the influence of private label and national brands on brand loyalty for Indomaret tissue products in the Soloraya region, using perceived quality as a mediating variable.
Putri Febriqa Khairun Nisa’ +1 more
doaj
Frontiers in CommunicationThe competition between private label brands (PLBs) and international multinational brands (IMBs) has intensified due to sudden changes in organized retailing.
Surjit Victor
doaj +1 more source
Production, 2012 O artigo analisa as estratégias de marcas próprias especificamente para o varejo supermercadista, considerando casos de redes inglesas e brasileiras.
Verônica Angélica Freitas de Paula +2 more
doaj +1 more source
Private label brands : benefits and challenges Pingo Doce case study [PDF]
, 2015 This working paper analyzes the growing importance of private labels in today’s modern distribution, and the main opportunities and threats they raise for retailers and national brands.
Cevada, José, Machado, Joana César
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Agribusiness, EarlyView.ABSTRACT In the agricultural landscape of most developing countries, the last decade has witnessed the expansion of outsourced agricultural extension services. Private firms and nongovernmental organizations focused on delivering agricultural extension and advisory services to farmers have emerged.
Boris D. Soh Wenda +3 more
wiley +1 more source
Tourism & Management Studies, 2015 This study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market.
Ana Oliveira Brochado +2 more
doaj
Consumer Behaviour towards Own Label: monitoring the Greek experience [PDF]
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers.
Boutsouki, Christina +2 more
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KEUNGGULAN PRIVATE LABEL DIBANDINGKAN MEREK NASIONAL PADA RITEL HYPERMARKET [PDF]
, 2013 Nowdays private label products has become something of a trend among retailers, its penetration of private label products in the community is still terhadang by the presence of a national brand. This is because Indonesia because the public still believed
TANNUR, I. F. (IVANA) +1 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT Using survey and discrete choice experiment data, we examined US specialty crop growers' preferences for marketing contract attributes in the context of emerging blockchain‐based technologies and expanding traceability initiatives. Results show that farmers preferred traditional written contracts but might be willing to accept digital ...
Elizabeth Canales +3 more
wiley +1 more source
Consumer Choice of Private Label or National Brand: The case of organic and non-organic milk [PDF]
We use a two-stage, sample selection model to investigate organic milk purchases using Neilsen’s Homescan data. In the first stage, households decide on a weekly basis to buy mainly organic milk or non-organic milk.
Dimitri, Carolyn +2 more
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