Results 111 to 120 of about 39,848 (329)
DOES PRIVATE LABEL OWNERSHIP AND PRICING STRUCTURE MATTER? [PDF]
This article provides an analysis of the two-stage game between manufacturers and retailers. Response functions showing how prices are set are derived for the case of a manufacturer producing one and multiple goods and for a retailer selling multiple ...
Love, H. Alan, Pittman, Grant
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Tourism & Management Studies, 2015 This study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market.
Ana Oliveira Brochado +2 more
doaj
Factors in consumer loyalty to brands, retail chains, and private labels
УправленецGeopolitical changes have transformed retail trade in Russia, while strengthening the role of local brands and private labels (PLs) amid limited access to international markets, which necessitates a rethinking of consumer loyalty factors.
Konstantin N. Aleksanov +2 more
doaj +1 more source
U.S. Consumer Preferences for Cage‐Free Eggs and Hen Housing Policies
Agribusiness, EarlyView.ABSTRACT Farm animal welfare (FAW) continues to be a divisive issue in the egg industry. In the United States, 10 states and most major retailers have implemented policies or voluntary pledges to transition to 100% cage‐free egg sales. We use best‐worst scaling and discrete choice experiments to evaluate U.S.
Vincenzina Caputo +3 more
wiley +1 more source
Consolidated Markets, Brand Competition, and Orange Juice Prices [PDF]
This paper examines how consolidation in the marketing system affects prices for orange juice. We isolated the pricing behavior of brand marketers, wholesalers, and retailers by observing the retail prices for specific orange juice products, including ...
Eales, James S. +3 more
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Manajemen dan Bisnis, 2011 Nowadays the development of Private Label Brands (PLBs) is increasing; this is proven by the increasing number of PLBs products in various product categories that we can found in several types of stores such as a supermarket, hypermarket format or in ...
Maria Patricia Gautama +1 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Consumption-based Learning About Brand Quality: Essays on how Private Labels Share and Borrow Reputation. [PDF]
CONSUMPTION-BASED LEARNING ABOUT BRAND QUALITY: ESSAYS ON HOW PRIVATE LABELS SHARE AND BORROW REPUTATION is a collection of essays exploring the process of consumer cross-brand learning in the context of brands belonging to retailers: the so-called ...
Szymanowski, M.G.
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Private label brands : benefits and challenges Pingo Doce case study [PDF]
, 2015 This working paper analyzes the growing importance of private labels in today’s modern distribution, and the main opportunities and threats they raise for retailers and national brands.
Cevada, José, Machado, Joana César
core
Antecedents of Private Label Attitude and Preference over National Brands [PDF]
, 2018 -Retail is one of the most dynamic and fast paced sectors in India. The Growth of the organized retail sector has led to the growth of the Private label brands in India. Private labels offer advantages to both the consumers and retailers.
Gupta, Rahul, Kumar, Amol, Singh, Ajay
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