Results 301 to 310 of about 39,848 (329)

Private Label and Manufacturer Brand Coexistence

2018
Consumer goods categories consist of many different brands, and quality-wise, these range from economy brands to standard brands and premium brands. These brands either belong to manufacturers/suppliers, or to the retail chains in the form of private label brands.
openaire   +1 more source

Positioning of private label brands of men’s apparel against national brands

Journal of Marketing Analytics, 2020
Pritha Ghosh, Subrata Saha, Shamindra Nath Sanyal, Swati Mukherjee   +3 more
semanticscholar   +1 more source

The supermarket industry – private label brand development

2008
Kumaresh Chakraborty, Sam Adapa
openaire   +1 more source

Private Label and Manufacturer Brand Research Execution

2018
This chapter discusses the execution of the research on the coexistence of private label and manufacturer brands in food product categories in a grocery retail landscape characterised by high retail consolidation and concentration. The main focus of this chapter is data collection and data analysis procedures. Data collection issues are discussed first,
openaire   +1 more source

Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay

2014
MSc in Marketing and ...
openaire   +1 more source

The Role of Private Label Brands in Enhancing Service Satisfaction in the Hotel Industry: Comparing Luxury and Boutique Hotels

, 2018
Ram Herstein, Shaked Gilboa, Eyal Gamliel, R. Bergera, Alisha Ali   +4 more
semanticscholar   +1 more source

Competitive advantage, private-label brands, and category profitability

Journal of Marketing Management, 2012
Russell Abratt, Paul Dion
exaly  

Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India

Indian Journal of Marketing, 2019
Sunita Kumar
semanticscholar   +1 more source

The value of private label brands to U.S. consumers: An objective and subjective assessment

Journal of Retailing and Consumer Services, 2013
E Scott Lathrop, Peter Boyle
exaly  

Consumer response to private label brands’ negative publicity: a relational effect on retailer’s store image

, 2017
H. Gendel-Guterman, Shalom Levy
semanticscholar   +1 more source