Results 161 to 170 of about 4,574,287 (255)

EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA

Jurnal Manajemen dan Wirausaha, 2018
This study investigated the effect of product assortment and price discount on online purchase decision among university student in Indonesia. Ninety samples were employed which is students who had made an online purchase for fashion products.
Dita Amanah, Dedy Ansari Harahap
doaj  

The effect of facebook advertising on generation y purchase decision [PDF]

, 2018
This research is to benefit the marketers to more effectively reach Generation Y customers as in this globalisation era. Hence, the aims of this research is to investigate the effect of Facebook advertising on Gen Y purchase decision and moderating ...
Amirah Afiqah binti Jin Azman
core  

Viability of Values and Attitudes Concerning Purchase Intentions and Benefit Attribution for an Organic Sport Drink [PDF]

The following contribution describes a product development case study for an isotonic organic sport drink in which the value factors of GfK Sinus Milieus have been applied.
Haas, Rainer, Meixner, Oliver, Ameseder, Christoph   +2 more
core   +1 more source

Investigating the Effect of Green Marketing Mix on Consumers Green Purchase Decision (Study in Consumers of Shiraz Pegah Dairy Product Company)

تحقیقات بازار یابی نوین, 2012
The purpose of this study is investigating the consumer's attitude toward green marketing mix of Pagah dairy products company and its effect on green purchase decision of dairy products consumers.
Habibollah Ranaei Kordshouli, ahmad allahyari bouzanjani   +1 more
doaj  

Exploring consumers' perceptions of online purchase decision factors: electroencephalography and eye-tracking evidence. [PDF]

Front Hum Neurosci
Pšurný M, Mokrý S, Stavkova J.
europepmc   +1 more source

Antecedent research on cross-border E-commerce consumer purchase decision-making: The moderating role of platform-recommended advertisement characteristics. [PDF]

Heliyon
Xu Y, He D, Fan M.
europepmc   +1 more source

FAKTOR-FAKTOR YANG MEMENGARUHI PURCHASE INTENTION TERHADAP PURCHASE DECISION PADA PRODUK BUSANA MUSLIM HIJAB PREMIUM [PDF]

Sartika Juliana, 2023. Faktor-Faktor yang Memengaruhi Purchase Intention terhadap Purchase Decision pada Produk Busana Muslim Hijab Premium. Program Studi Pendidikan Bisnis, Fakultas Ekonomi, Universitas Negeri Jakarta, 2023.
JULIANA, SARTIKA
core  

PENGARUH VALUE PERCEPTION TERHADAP PURCHASE DECISION LUXURY HOTEL [PDF]

Keputusan pembelian/Purchase Decision dinilai sebagai proses akhir penting yang dilalui oleh para tamu setelah melakukan banyak factor serta pertimbangan untuk memilih hotel yang ingin tamu inap. Kajian ini telah menjadikan purchase decision sebagai
Richard Khen Ramex Simbolon, -
core  

Key factors influencing the sustainability impacts of purchase and post-purchase consumer decision-making [PDF]

, 2015
Fisher, T, Woodward, S, Hiller, A, Cooper, T, Goworek, H   +4 more
core