Results 221 to 230 of about 49,804 (259)

The Farmer Decision Process in Purchasing Broiler Feeds

American Journal of Agricultural Economics, 1978
In formulating marketing strategy, the decision maker must rely extensively on an understanding of the purchasing decision process of present and potential customers. Because the objective of the market planner is to influence this decision process, the success of such efforts depends on a thorough understanding of how the buying decision is made. This,
Thomas F. Funk, Frank C. Tarte
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The influence of enterprise type on the purchasing decision process

International Journal of Operations & Production Management, 2001
This article reports on the influence of the enterprise type on the purchasing decision process within selected product types and phases by using analysis of variance on data from Greek manufacturing and utility enterprises. Our study examined the influence of enterprise type on four parameters of the purchasing decision process, across two different ...
Lambros G. Laios, Socrates J. Moschuris
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Joint Decisions in Home Purchasing: A Muddling-Through Process

Journal of Consumer Research, 1982
This study characterizes joint decision-making as being reached by a muddling-through process rather than by a synoptic strategy. In spite of this muddling-through, joint decision-making is conceptualized as being effectively based on three conflict-avoiding heuristics.
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Digital and Social Media In the Purchase Decision Process

Journal of Advertising Research, 2012
ABSTRACT This study is an excerpt from a larger work that explores changes in the purchase process for consumer goods (automobiles, electronics, and groceries) brought about by digital and social media. Commissioned by the Advertising Research Foundation; conducted by Communispace, comScore, Converseon, and Firefly Millward Brown; sponsored by General
Todd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper Snyder   +4 more
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The Purchase Decision Process and Involvement of the Elderly Regarding Nonprescription Products

Health Marketing Quarterly, 1998
The elderly or senior citizen is a large and growing market segment that purchases a disproportionate amount of health care products, particularly nonprescription products. This study attempts to examine the elderly's level of involvement (high versus low) and their purchase decision process regarding nonprescription or over-the-counter (OTC) products.
T H, Reisenwitz, G J, Wimbish
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Family Purchase Decision Making and the Process of Adjustment

Journal of Marketing Research, 1975
Research from social psychology, sociology, and marketing suggests the importance of the process of adjustment in family purchase decision making. Further empirical support is provided by a cross-sectional study, which also indicates the superiority of family life cycle over length of marriage as an independent variable.
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Outsourcing decisions and the purchasing process: a systems‐oriented approach

Marketing Intelligence & Planning, 2006
PurposeTo propose a framework for purchasing and outsourcing decisions together with a process model for evaluating and assessing possible suppliers. The paper focuses in particular on the “planning” and “qualifying” phases of the process which, respectively, set the criteria and prepare a shortlist for invitations, before the final selection.Design ...
Andreas P. Kakouris, George Polychronopoulos, Spyros Binioris   +2 more
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Constrained purchase decision-making process at the base of the pyramid

Journal of Consumer Marketing, 2019
Purpose The purpose of this paper is to examine the factors affecting decision-making at the BoP and propose a framework of the consumer decision-making process at the base of the pyramid (BoP). Design/methodology/approach The qualitative research design was adopted to collect primary data.
Nanda Choudhury, Srabanti Mukherjee, Biplab Datta   +2 more
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Consumer decision process in T.V. purchasing

2020
68
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Schematic information processing: Direct marketing and purchase decisions

Journal of Direct Marketing, 1989
This article presents a schematic framework for explaining consumers’ cognitive processes involved in evaluating and making purchase decisions of directly marketed products. It argues that schematic representations of the three elements of direct marketing—source, mode, and response—influence consumers’ purchase decisions of directly marketed products.
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