Results 241 to 250 of about 12,946,947 (287)
Analysis by paralysis: the pension purchase decision process
International Journal of Bank Marketing, 2006 Purpose Attempts to understand the consumer behaviour in the context of the pension purchase process, including the decision process and factors affecting the decision. Design/methodology/approach Focus groups were conducted among ...
Tina Harrison, Kathryn Waite, Phil White
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Satisfaction/Dissatisfaction in the Purchase Decision Process
Journal of Marketing, 1978The consumer purchase decision process has been the subject of much research since the frequently quoted Katona-Mueller inquiry of 1954.' There have been studies of the amount of consumer information seeking;2 the types of information sought;3 and the sources consulted.4 One of the reasons the studies are of interest is that their findings frequently ...
Robert A. Westbrook +2 more
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Purchase Decision Processes in the Internet Age
2014This work explores the online purchase decision-making behaviour of consumers. It investigates how purchase decision-making processes unfold and how they vary for different groups of individuals. Drawing from the decision analysis and consumer behaviour literatures, a typology of online consumers is introduced to define four distinctive groups based on
Sahar Karimi +2 more
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Consumer’s Purchase Decision Process: Stochastic Models
Journal of Marketing Research, 1969Little progress has been made in building realistic models of consumer's purchase behavior as a function of the dynamic environment in which she makes her buying decisions. This article analyzes, probabilistically, relationships among selected elements of a consumer's purchase decision: brand purchased, store visited, and size of purchase.
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Intraorganizational Conflict in the Hospital Purchasing Decision Making Process.
Academy of Management Journal, 1981Empirical data collected from administrators and purchasing managers in 56 general short term hospital facilities together with in-depth interviews conducted in 9 hospitals provided insights as to ...
D S, Cochran, D D, White
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The Effects of Decision Control and the Number of Alternatives in Purchase Decision Processes
Journal of Global Academy of Marketing Science, 2011Abstract As consumers we make decisions every day—about whether or not to purchase a product, which brand to buy, what price is appropriate, or what quantity is needed. People make decisions everyday of their life. In most circumstances, having more options to choose from is desirable.
Lee, Hyun Joung +2 more
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The farmer decision process In Purchasing herbicides
Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, 1980Fluctuations in cattle and calf prices are examined in this study, using monthly data for Canada, for thaperiod 1958 to 1976. Prices for live animals along with wholesale and retail level prices were analyzed. Live cattle prices were. furthermore, studied by type of animals – finished steers, COWS, heifers, feeder steers and calves.
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The Farmer Decision Process in Purchasing Broiler Feeds
American Journal of Agricultural Economics, 1978In formulating marketing strategy, the decision maker must rely extensively on an understanding of the purchasing decision process of present and potential customers. Because the objective of the market planner is to influence this decision process, the success of such efforts depends on a thorough understanding of how the buying decision is made. This,
Thomas F. Funk, Frank C. Tarte
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The influence of enterprise type on the purchasing decision process
International Journal of Operations & Production Management, 2001This article reports on the influence of the enterprise type on the purchasing decision process within selected product types and phases by using analysis of variance on data from Greek manufacturing and utility enterprises. Our study examined the influence of enterprise type on four parameters of the purchasing decision process, across two different ...
Lambros G. Laios, Socrates J. Moschuris
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