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A retentive consumer behavior assessment model of the online purchase decision-making process
Heliyon, 2021Adisorn Leelasantitham
exaly
Models of the purchase decision-making process
2020Susan Horner, Swarbrooke John
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Content Marketing in the Consumer Purchasing Decision-Making Process
Media & Marketing IdentityThis paper deals with the importance of content marketing in the consumer purchasing decision-making process, focusing specifically on small local brands from the Slovak market. The relevance and importance of this topic stems mainly from the current state of marketing communication and the behaviour of today’s consumers, which could be characterised ...
Igor Piatrov, Martin Klementis
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Analytic Hierarchy Process-Based Airport Ground Handling Equipment Purchase Decision Model
Sustainability, 2021Hsuan-Shih Lee, Chang-Shu Tu
exaly
Purchasing Decision Process in the Context of the Economic Crisis in Romania
Ovidius University Annals, Economic Sciences Series, 2010In the market place, the consumer behavior has always been an attractive area for the purpose of better defining the marketing strategies and alternative options for companies. In addition, the decision-making process has been a starting point for understanding the consumer behavior and identifying the positioning and segmentation variables for the ...
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The purchasing decision-making process in scholastic educational travel
2012In the tourism market, the educational segment has experienced significant growth, and a continued increase is expected in the future. Field research was carried out on this important phenomenon in which tourism and education collide. This study investigates the demand side of educational travel, particularly the purchasing decision-making process in ...
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