Results 251 to 260 of about 12,946,947 (287)

Joint Decisions in Home Purchasing: A Muddling-Through Process

Journal of Consumer Research, 1982
This study characterizes joint decision-making as being reached by a muddling-through process rather than by a synoptic strategy. In spite of this muddling-through, joint decision-making is conceptualized as being effectively based on three conflict-avoiding heuristics.
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Digital and Social Media In the Purchase Decision Process

Journal of Advertising Research, 2012
ABSTRACT This study is an excerpt from a larger work that explores changes in the purchase process for consumer goods (automobiles, electronics, and groceries) brought about by digital and social media. Commissioned by the Advertising Research Foundation; conducted by Communispace, comScore, Converseon, and Firefly Millward Brown; sponsored by General
Todd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper Snyder   +4 more
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The Purchase Decision Process and Involvement of the Elderly Regarding Nonprescription Products

Health Marketing Quarterly, 1998
The elderly or senior citizen is a large and growing market segment that purchases a disproportionate amount of health care products, particularly nonprescription products. This study attempts to examine the elderly's level of involvement (high versus low) and their purchase decision process regarding nonprescription or over-the-counter (OTC) products.
T H, Reisenwitz, G J, Wimbish
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Family Purchase Decision Making and the Process of Adjustment

Journal of Marketing Research, 1975
Research from social psychology, sociology, and marketing suggests the importance of the process of adjustment in family purchase decision making. Further empirical support is provided by a cross-sectional study, which also indicates the superiority of family life cycle over length of marriage as an independent variable.
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Constrained purchase decision-making process at the base of the pyramid

Journal of Consumer Marketing, 2019
Purpose The purpose of this paper is to examine the factors affecting decision-making at the BoP and propose a framework of the consumer decision-making process at the base of the pyramid (BoP). Design/methodology/approach The qualitative research design was adopted to collect primary data.
Nanda Choudhury, Srabanti Mukherjee, Biplab Datta   +2 more
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Consumer decision process in T.V. purchasing

2020
68
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Content Marketing in the Consumer Purchasing Decision-Making Process

Media & Marketing Identity
This paper deals with the importance of content marketing in the consumer purchasing decision-making process, focusing specifically on small local brands from the Slovak market. The relevance and importance of this topic stems mainly from the current state of marketing communication and the behaviour of today’s consumers, which could be characterised ...
Igor Piatrov, Martin Klementis
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A retentive consumer behavior assessment model of the online purchase decision-making process

Heliyon, 2021
Adisorn Leelasantitham
exaly  

Models of the purchase decision-making process

2020
Susan Horner, Swarbrooke John
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Analytic Hierarchy Process-Based Airport Ground Handling Equipment Purchase Decision Model

Sustainability, 2021
Tu Chang-Shu
exaly