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ANTESEDEN DARI PURCHASE INTENTION
Jurnal Ekonomi Trisakti, 2023 Tujuan penelitian ini adalah untuk memahami bagaimana hubungan financial value, functional value, individual value, social value, dan customer engagement dengan niat meningkatan purchase intention Zara di Jakarta. Informasi yang digunakan dalam studi kasus ini adalah Zara apparel consumers.
M. Restu Mulyana +1 more
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PERAN BRAND AWARENESS DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION
E-Jurnal Manajemen, 2020 Tujuan penelitian ini adalah untuk mengetahui peran brand awareness dalam memediasi pengaruh celebrity endorser terhadap purchase intention pada produk sepatu Adidas Yeezy.
Ida Bagus Putu Asdhi Setiawan +1 more
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MIX: Jurnal Ilmiah Manajemen, 2018 Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through ...
Raden Bagus Faizal Irany Sidharta +2 more
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Key antecedents of consumer purchasing behaviour in emerging online retail market
Cogent Business & Management, 2021 Despite rapid growth in Indonesian e-commerce transactions, the profile is far below its actual potential compared to other Asian countries. It implies a low intention of Indonesians to conduct an online purchase.
Ni Luh Putu Indiani +1 more
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Cosmetics, 2022 Consumers have become more open to the use of natural cosmetics. The production of natural cosmetics has grown in recent years because of demand from consumers who are concerned about skin health, product quality, and beauty.
Anusha Tengli, Srivatsa Hosur Srinivasan
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Cogent Business & Management, 2021 This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the ...
Jin Kyun Lee
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Native advertising : attitudes, value and purchase intention [PDF]
, 2015 textNative-form advertising in the digital space can most easily be defined as promotional content constructed to mimic the form and structure of the website that it is embedded on. With the rise of user generated content and social media, digital native
Mansfield, Thomas William Jack
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Journal of Secretary and Business Administration, 2019 Environmental issues are getting worse and worse. Indonesia is the second country to dispose of the largest marine waste in the world because the level of knowledge of the community regarding environmental impacts is still low. This study aims to determine how much influence the green brand on purchase intention mediated by green knowledge in Nestle ...
Arry Widodo, Giovani Antania Hanjani
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Modelling consumer perceptions of green products, purchasing behaviour and loyalty
Economics, Management and Sustainability, 2021 Green products have gained prominence on the market largely due to their perceived benefits of environmental sustainability. In view of the growth in influence of green products, the objectives of the study were to determine the impact of product quality
Felix Chikosha, N Potwana
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Antecedents of Halal Food Purchase Intention on Young Muslim Consumers
Jurnal Akuntansi, Manajemen dan Ekonomi, 2022 This research is conducted to analyze the antecedents of halal food purchase intention on young Muslim consumers in Purwokerto. The research aims to see whether halal knowledge, attitude, subjective norm, perceived behavioral control, and religiosity has
Hantiko Syahid Faruqi Subechan
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