Results 11 to 20 of about 24,421 (268)
PERAN BRAND AWARENESS DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION
E-Jurnal Manajemen, 2020 Tujuan penelitian ini adalah untuk mengetahui peran brand awareness dalam memediasi pengaruh celebrity endorser terhadap purchase intention pada produk sepatu Adidas Yeezy.
Ida Bagus Putu Asdhi Setiawan +1 more
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Cosmetics, 2022 Consumers have become more open to the use of natural cosmetics. The production of natural cosmetics has grown in recent years because of demand from consumers who are concerned about skin health, product quality, and beauty.
Anusha Tengli, Srivatsa Hosur Srinivasan
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MIX: Jurnal Ilmiah Manajemen, 2018 Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through ...
Raden Bagus Faizal Irany Sidharta +2 more
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Key antecedents of consumer purchasing behaviour in emerging online retail market
Cogent Business & Management, 2021 Despite rapid growth in Indonesian e-commerce transactions, the profile is far below its actual potential compared to other Asian countries. It implies a low intention of Indonesians to conduct an online purchase.
Ni Luh Putu Indiani +1 more
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Cogent Business & Management, 2021 This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the ...
Jin Kyun Lee
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Journal of Secretary and Business Administration, 2019 Environmental issues are getting worse and worse. Indonesia is the second country to dispose of the largest marine waste in the world because the level of knowledge of the community regarding environmental impacts is still low. This study aims to determine how much influence the green brand on purchase intention mediated by green knowledge in Nestle ...
Arry Widodo, Giovani Antania Hanjani
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Frontiers in Psychology, 2022 The rapid development of community group buying platforms has attracted a huge attention from both the practical and academic communities. Although previous research has explored the influence patterns of community group buying platform on the customers’
Tanaporn Hongsuchon, Jing Li
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Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce
Frontiers in Psychology, 2022 The virtual display of products in e-commerce brings new problems of information asymmetry, and the overload of digital information also increases the difficulty of consumers' purchasing decisions.
Ping Xu, Bang-jun Cui, Bei Lyu, Bei Lyu
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Purchase intention and purchase behavior online: A cross-cultural approach [PDF]
Heliyon, 2020 This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and self-efficacy in online stores, contrasting ...
Peña García, Nathalie +3 more
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Antecedents of Halal Food Purchase Intention on Young Muslim Consumers
Jurnal Akuntansi, Manajemen dan Ekonomi, 2022 This research is conducted to analyze the antecedents of halal food purchase intention on young Muslim consumers in Purwokerto. The research aims to see whether halal knowledge, attitude, subjective norm, perceived behavioral control, and religiosity has
Hantiko Syahid Faruqi Subechan
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