Results 21 to 30 of about 602,499 (342)
How does Internet usage influence young travellers' choices? [PDF]
, 2019 New technologies have significant effects on travel behavior, attitudes, habits and potentially future travel demand. Effects may be more prominent for Millennials.
Hong, Jinhyun, Mcarthur, David Philip
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Purchase intention and purchase behavior online: A cross-cultural approach [PDF]
Heliyon, 2020 This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and self-efficacy in online stores, contrasting ...
Peña García, Nathalie +3 more
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Effect of Interactivity Level and Price on Online Purchase Intention
Journal of Theoretical and Applied Electronic Commerce Research, 2022 As e-commerce approaches 17% of total retail sales companies are looking for opportunities to increase customer purchase conversion. In a competitive marketplace it becomes increasingly important to consider the effects of display techniques on purchase ...
Rowena Summerlin, Wendy Powell
doaj +1 more source
On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach
Frontiers in Psychology, 2021 This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive ...
Wencan Zhuang +2 more
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Frontiers in Psychology, 2022 The rapid development of community group buying platforms has attracted a huge attention from both the practical and academic communities. Although previous research has explored the influence patterns of community group buying platform on the customers’
Tanaporn Hongsuchon, Jing Li
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Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce
Frontiers in Psychology, 2022 The virtual display of products in e-commerce brings new problems of information asymmetry, and the overload of digital information also increases the difficulty of consumers' purchasing decisions.
Ping Xu, Bang-jun Cui, Bei Lyu, Bei Lyu
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Exploring the moderation effect of consumers’ demography in the online purchase behavior
Cogent Business & ManagementResearch findings on the relationship between online purchase intention and actual purchase show inconsistencies, suggesting that intention alone does not adequately predict online purchasing behavior.
Ni Luh Putu Indiani +2 more
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Reviewers’ Identity Cues in Online Product Reviews and Consumers’ Purchase Intention
Frontiers in Psychology, 2022 This research performs three experiments to investigate the influence mechanisms of identity cues in product reviews on consumers’ purchase intention, and to examine the effects of reference groups.
Ji Li, Xv Liang
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Spanish Muslims’ halal food purchase intention
International Food and Agribusiness Management Review, 2020 The purpose of this paper is to investigate the factors that influence purchase intention of halal food among Spanish Muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique.
Pradana, Mahir +2 more
openaire +2 more sources
MIX: Jurnal Ilmiah Manajemen, 2018 . Bata shoes was the first top brand Indonesia in 2015-2017, however, Bata’s selling rate come through decreased. The purpose of this study was to analyze brand equity ten influence towards purchase intention and purchase decision. Technique of sampling
Ambar Rukmi Dyah Kusumawardani +2 more
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